Getting started with Trustpilot’s Free planTrustpilot star

Welcome to Trustpilot! With our Free plan, you can start earning trust in your business by collecting and responding to customer reviews with the platform trusted by millions. See our other plans here.


1. Complete your business profile

This is your chance to make a great first impression. We’ll show you how to introduce your brand, so your business can shine.

2. Set up review invitations

Get your review invitation settings just right to ensure that your emails are optimized to reach customer inboxes.

3. Send review invitations

Don't just wait for feedback – actively collect it. With our Automatic Feedback System, gathering valuable insights from your customers has never been easier.

4. Manage your reviews

We'll guide you on how to respond to your customers, whether they're happy or need a little extra care.

5. Add a TrustBox widget

Want to boost your reviews? We'll help you add a TrustBox widget to your website that’ll invite your customers to leave a review.

Want more?

Upgrade your plan to unlock powerful features to help grow revenue, engage with customers, and harness rich insights to build a customer-first business.