Trustpilot is an online review platform that is free and open to all. We’re building trust between businesses and consumers by ensuring that all reviews are from real and verified reviewers with our Content Integrity Team and our automated fake detection software. Check out our Transparency Report to see how we safeguard the platform from fake and fraudulent reviews.

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Share your reviews and your TrustScore with customers in every outgoing newsletter when you use our email-optimized TrustBox Newsletter widget. It can add a little extra credibility that can make a big difference.Replying to reviews from your customers can help you build trust and engage in an open conversation. We have a couple tips to help you get started.

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Verify your business details to get the verified badge on your Trustpilot profile. It promotes transparency and helps your customers make decisions with confidence.

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Your Trustpilot profile is your digital business card — it’s the first thing potential customers see when they come across your page on Trustpilot. Use it to introduce your business, and let customers know how they can get in touch.

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Be notified every time you get a new review by setting up review notifications, so you can engage with your customers in real time.

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What's your reply rate? It’s how quickly you respond to your customers’ reviews and it’s visible to everyone that views your Trustpilot profile page. You can improve it by replying to more of your customers’ reviews in a timely manner.

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Your TrustScore is a powerful measurement tool that shows how consumers feel about what your business has to offer. Take a closer look at your TrustScore in order to take the right steps to grow or maintain it.

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The Review Insights page uses machine learning technology to detect topics, trends, and sentiments within your business’s reviews to easily identify your business’s strengths and weaknesses.

Availability: Insights add-on module

Your TrustScore is calculated with our own formula that takes into account the time span and frequency of your reviews, and then calculates it with a Baysian average. That’s because your TrustScore reflects your current customer satisfaction, so newer reviews are given more weight.

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Research shows that replying to reviews leads to better ratings, so it’s time to get started. - Harvard Business Review

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Interact directly with your customers to get more details about their review to identify and resolve any issues.

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Got a review for your business that breaks our rules? Flag it and we’ll take it from there.

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Put your Trustpilot review invitation emails on autopilot with one of our automated review collection methods, and your customers will be automatically invited to leave a review after every transaction. You can set it up to work with your system with our Automatic Feedback System, one of our partner integrations, or with Trustpilot APIs.

Availability: Varies