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Put your Trustpilot review invitation emails on autopilot with one of our automated review collection
methods, and your customers will be automatically invited to leave a review after every transaction. You can
set it up to work with your system with our Automatic Feedback System, one of our partner integrations, or
with Trustpilot APIs.
If you’re using your own invitation template, it should be below 100KB for optimized performance. Templates
that are too large create a risk of invitations getting marked as spam or not being displayed properly. So
dial down the size to make sure your invitations reach your customers.
Availability: Enhance add-on module
Your TrustScore is calculated with our own formula that takes into account the time span and frequency of
your reviews, and then calculates it with a Baysian average. That’s because your TrustScore reflects your
current customer satisfaction, so newer reviews are given more weight.
Trustpilot is an online review platform that is free and open to all. We’re building trust between
businesses and consumers by ensuring that all reviews are from real and verified reviewers with our Content
Integrity team and our automated fake detection software. Check out our Transparency Report to see how we
safeguard the platform from fake and fraudulent reviews.
Research shows that replying to reviews leads to better ratings, so it’s time to get started. - Harvard
Trustpilot profile pages usually appear on the first page of search results thanks to our domain authority
and the power of our trusted third-party reviews. So work on customizing your profile to help increase the
visibility of your business.
Did you know that you can add up to 5 secondary categories to your Trustpilot profile? Add any that might
be missing to increase the searchability of your business.
With our ready-made marketing assets you can create social media posts that strengthen your brand identity
while showing off your good reputation.
Availability: Standard plan