Trustpilot Help Center

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Business toolbox

Explore our business toolbox to find the tips and bits your business needs to excel in any area. Filter by topic.

Send more review invitations

Put your Trustpilot review invitation emails on autopilot with one of our automated review collection methods, and your customers will be automatically invited to leave a review after every transaction. You can set it up to work with your system with our Automatic Feedback System, one of our partner integrations, or with Trustpilot APIs.

Availability: Varies

Optimize your invitation template

If you’re using your own invitation template, it should be below 100KB for optimized performance. Templates that are too large create a risk of invitations getting marked as spam or not being displayed properly. So dial down the size to make sure your invitations reach your customers.

Availability: Enhance add-on module

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How your TrustScore is calculated

Your TrustScore is calculated with our own formula that takes into account the time span and frequency of your reviews, and then calculates it with a Baysian average. That’s because your TrustScore reflects your current customer satisfaction, so newer reviews are given more weight.

Availability: Everyone

Why use Trustpilot?

Trustpilot is an online review platform that is free and open to all. We’re building trust between businesses and consumers by ensuring that all reviews are from real and verified reviewers with our Content Integrity team and our automated fake detection software. Check out our Transparency Report to see how we safeguard the platform from fake and fraudulent reviews.

Availability: Everyone

Reply to all of your reviews

Research shows that replying to reviews leads to better ratings, so it’s time to get started. - Harvard Business Review

Availability: Everyone

Your Trustpilot profile page = free traffic

Trustpilot profile pages usually appear on the first page of search results thanks to our domain authority and the power of our trusted third-party reviews. So work on customizing your profile to help increase the visibility of your business.

Availability: Everyone

Add 5 secondary categories to increase searchability

Did you know that you can add up to 5 secondary categories to your Trustpilot profile? Add any that might be missing to increase the searchability of your business.

Availability: Everyone

Increase brand awareness with Trustpilot

With our ready-made marketing assets you can create social media posts that strengthen your brand identity while showing off your good reputation.

Availability: Standard plan

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Trustpilot Help Center

Let's find the answers together

List of Trustpilot features and services