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Miva Merchant + Trustpilot - Automatic Feedback Service (AFS) Setup

AFS integration between Miva Merchant + Trustpilot automatically sends email invitations to your customers after they purchase a service or product. When a customer purchases something from your business, you send them an order confirmation via email. You can read more about AFS here.

If you want to use AFS with Miva Merchant, you’ll need to use a structured data snippet. You can set it up by adding the following code snippet to the template of your confirmation emails. 

Here’s a sample of what the code snippet should look like:

For service reviews:

<script type="application/json+trustpilot">
{
"recipientName": "&mvte:order:bill_fname;",
"recipientEmail": "&mvta:order:bill_email;",
"referenceId": "&mvta:order:id;"
}
</script>

For service AND product reviews:

<script type="application/json+trustpilot">
{
"recipientName":"&mvte:order:bill_fname;",
"recipientEmail":"&mvta:order:bill_email;",
"referenceId":"&mvta:order:id;",
"productSkus":[<mvt:foreach iterator="item" array="order:groups">"&mvte:item:code;",</mvt:foreach>]
}
</script>

If you’d like more information on how to use a structured data snippet with AFS, check out this article.

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