Manage your review insights

This feature is part of the Insights add-on module. Get the module

Review insights makes it easy to analyze your reviews and identify trends to improve your customer experience. Get the most out of your insights by learning about all you can do with them.

In this article, we talked about what information is available on your review insights page. Here, we’ll take things a bit further and explain how you can create, edit, and delete topics, as well as manage monthly reports.

Filter review insights

By default, the page shows all your reviews from the past 28 days, but you can choose your own time period and apply filters to see your reviews according to specific criteria. The filters you apply will be reflected across all review insights pages.

You can apply multiple filters at the same time!

  1. In Trustpilot Business, go to Reviews > Review insights.
  2. Click Date range, Tags, or Reviewer country. Choose a filter, then click Apply.

Filter results for a specific topic

  1. From the overview page, select Topics from the top menu. Find the topic you want to filter.
  2. Search for a specific keyword in the search bar, or select a filter for Date, Tags, Star rating, Sentiment, and/or Reviewer country. Click Apply.

Note: If you select more than one tag to filter with, reviews will only be filtered using one of them. For example, if you filter with tags A and B, you'll see reviews that have tag A, and reviews that have tag B. You won't see reviews that have both tags A and B.

Create a custom topic

You can also create your own custom topics to tailor insights more specifically to your business or industry.

  1. In Trustpilot Business, go to Reviews > Review insights. Click + Add topic, at the top right. A pop-up may appear if it's your first time using this feature.
  2. Under Add keywords to include in your topic, enter keywords or phrases you’d like to be associated with the topic. Toggle on Advanced to exclude reviews with specific keywords you don’t want to include for the topic.

Accepted characters are A-Z and 0-9. Keywords must be separated by a comma.

When you enter a keyword, a Topic preview appears showing the volume of reviews that match one or more of the keywords from the last 6 months. You can also see Recent reviews mentioning your keywords. These can help estimate the review volume you can expect from the topic.

  1. Click Save keywords. Enter a Topic name and Description, then click Save topic.

Edit or delete a custom topic

You can edit or delete custom topics at any time.

  1. From the overview page, select Topics from the top menu. Find the topic you want to edit or delete.
  2. Click the pencil icon next to the topic's name.
    • To edit the topic, enter your changes and click Save topic.
    • To delete the topic, click Delete topic. Click Yes, delete to confirm.

Manage competitors

The competitors page allows you to select up to 5 businesses in your industry to compare your performance on Trustpilot against. Here’s how to add them:

  1. From the overview page, select Competitors from the top menu.
  2. Click Manage competitors, on the top right.
  3. Type the name of the competitor in the search bar.
    • Use the + icon in the top corner of the results to add.
    • Use the x icon at the top corner of the result to delete.
  4. Click Save to confirm.

Generate automated monthly reports

The review insights monthly report is sent via email to admin users of your account. Enable the report to receive selected statistics and insights from your last month's reviews.

In order to generate a monthly report, your business needs to have received at least 100 reviews in the month covered by the report.

  1. In Trustpilot Business, go to Settings > Email notifications.
  2. Check the box next to Yes, I’d like to receive Review Insights digests, then click Save changes to confirm.

If you want to disable them:

  1. In Trustpilot Business, go to Settings > Email notifications.
  2. Uncheck the box next to Yes, I’d like to receive Review Insights digests, then click Save changes to confirm.

You can also use the unsubscribe link within the monthly report email to disable.

Create a custom report

You can also create your own custom report.

  1. In Trustpilot Business, go to Reviews > Review insights.
  2. Click Export in the upper right. Select Email report.
  3. Choose the month and year you want to export from. Click Next.
  4. Choose the topics you want to include in the export. Click Next.
  5. Choose who you want to send the report to. Click Send report.

It may take up to 30 minutes to receive the report.

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