Do businesses pay to use Trustpilot?

Trustpilot is committed to transparency. Read the Transparency Report 2024.

We offer several plans for companies that want to use their Trustpilot profile and reviews in their business strategy. Some are paid, some are completely free.

We believe that sharing your experiences helps others make better choices and encourages businesses to put their best foot forward. This is why it’s important to us that Trustpilot be free and open to everyone - that means both for you and for businesses.

While many businesses opt to use our free services, there are some that would like to upgrade with extra features. For them, we offer paid plans that can be customized to suit their business needs.

What features can businesses pay for?

The additional features businesses receive when they pay to use Trustpilot can vary, depending on which of our plans they choose. Some of these features include:

  • Ability to customize the look and feel of their profile page
  • Ad-free profile page
  • Access to technical and account support
  • More detailed analytics information
  • Access to more TrustBox widget designs and marketing materials 
  • Ability to send more automated review invitations

You can read more about our business model here.

It’s important to note that all businesses, regardless if they use our free service or pay for additional features, are subject to our guidelines and must always follow our rules.

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