Tips for writing product reviews

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Want to review a product on Trustpilot, but not sure where to start? Here’s some of our tips for writing product reviews.

Product reviews are your opportunity to share your opinion and feedback on a specific product you’ve purchased from a business. To get started writing product reviews that’ll help your fellow online shoppers with their purchasing decisions and show business how they can improve or keep up their good work, follow these simple tips.

Use the product

Before you write your review, make sure that you’ve thoroughly familiarized yourself with the product you’re reviewing. It’s helpful to try it out a few times so that you can give a more well rounded opinion on things like quality and durability. Get to know the product well, so that you can give it the review it truly deserves.

Include pictures or videos

We’ve all heard the saying - a picture is worth a thousand words! Think about including a picture or video with your product review, to give readers an idea of what the product looks like in real life, and not just from the business’s website.

Share your opinion about the product

Share your opinion and experience with the product. And if your opinion happens to be a negative one, remember to be constructive with criticism. Try not to form opinions in the heat of the moment, which can lead to emotions taking precedence over facts. And while it’s fine to inject some personality into your review, be sure to keep it polite. Reviews that use offensive language may be removed.

Describe whether or not the product was what you expected

When you buy a product online, you’re usually judging it based on images and descriptions that the retailer has provided. Compare the expectations you had against the reality of what you received. Was the product accurately depicted, or is there anything off? Describe what they captured well, as well as any discrepancies.

List the product’s pros and cons

It’s important to give a comprehensive opinion, so share all the positives and negatives about the product. But don’t just say that something is “good” or “bad” - make sure to provide details about the pros and cons. These details are more useful for both shoppers and the business, and give people a better insight into your experience. Let the pros shine, and suggest ways that the cons can be improved.

Focus on the product

Keep your review focused on the product rather than other factors like shipping. If you had a positive or negative experience with shipping you can mention it, but it shouldn’t be the focus of the review. You can always post a review about your service experience with the shipping provider.


Now that your review is written and ready to go, it’s time to post it and share it with the world. If you’re not sure how to post your product review, find out how to do it here.

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