Trustpilot Analytics: TrustScore insights

Your TrustScore is a powerful measurement tool that shows how consumers feel about what you have to offer. The TrustScore insights page allows you to take a closer look at your score, in order to take the right steps to grow or maintain it.

To access the TrustScore insights dashboard, go to Trustpilot Business > Analytics > TrustScore insights.


The first thing you’ll see on the dashboard is your current TrustScore, alongside your star rating, and the number of reviews you’ve received. You’ll also be able to see how many days you’ve had this TrustScore for, as well as the number of reviews you’ve received in the last 28 days, with a percentage of the increase or decrease in number of reviews.

Your performance

This section is broken down into several categories that allow you to take a more detailed look at what's affecting and driving your TrustScore.

Average star rating

Here you’ll see graphs of the average star rating from all reviews received in the last 28 days, compared to your current TrustScore. These graphs are broken down into weeks.


You’ll see the topics that appear most often in your reviews, to see where they’re mentioned and how they impact your TrustScore. We break these down into 2 groups: topics that drive your 4 and 5-star reviews and topics that drive your 1, 2, and 3-star reviews.


This section allows you to see how your tags affect your TrustScore and which ones are trending in your reviews.


Here you’ll be able to see how many reviews you have that are awaiting your reply. These are broken down by star rating.

Category performance comparison

This is where you’ll be able to compare your performance to industry averages, and get an overview of category insights and invitation conversion trends to see how you’re performing compared to your competitors.

TrustScore benchmark

This section shows a side-by-side comparison of your current TrustScore against the average TrustScore of businesses in your category.

Invitation conversion

Here you’ll find a comparison of your invitation conversion against the average invitation conversion of businesses in your category.