Trustpilot Analytics: TrustScore insights

This feature is included in the Standard plan.

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

Your TrustScore is a powerful measurement tool that shows how consumers feel about what you have to offer. The TrustScore insights page allows you to take a closer look at your score, in order to take the right steps to grow or maintain it.

To access the TrustScore insights dashboard, in Trustpilot Business go to Analytics > Performance > TrustScore insights.

The first thing you’ll see on the dashboard is your current TrustScore, alongside your star rating, and the number of reviews you’ve received. 


You’ll also be able to see how many days you’ve had this TrustScore for, as well as the number of reviews you’ve received in the last 28 days, with a percentage of the increase or decrease in number of reviews.

TrustScore Forecast 

Next to your current TrustScore information, you'll find your TrustScore forecast. This is a projection of how your TrustScore should develop based on your profile's performance in the last 28 days. You can use this information to estimate where your TrustScore will be in the upcoming weeks. These calculations assume no changes to your average star rating or volume of reviews. 


Your performance

This section is broken down into several categories that allow you to take a more detailed look at what's affecting and driving your TrustScore.

Average star rating

You’ll see graphs of the average star rating from all reviews received in the last 28 days, compared to your current TrustScore. These graphs are broken down into weeks.



You’ll see the topics that appear most often in your reviews, to see where they’re mentioned and how they impact your TrustScore. We break these down into 2 groups: topics that drive your 4 and 5-star reviews and topics that drive your 1, 2, and 3-star reviews.



Category performance comparison

This is where you’ll be able to compare your performance to industry averages, and get an overview of category insights and invitation conversion trends to see how you’re performing compared to your competitors.

TrustScore benchmark

This section shows a side-by-side comparison of your current TrustScore against the average TrustScore of businesses in your category.


Invitation conversion

You’ll see a comparison of your invitation conversion against the average invitation conversion of businesses in your category.


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