Replying to your reviews is an important and valuable practice that helps to build a sense of trust and openness. Engaging with your customers shows them that you appreciate the time they took to write a review and that you continue with good customer service even after they've made a purchase or had a service experience. 

And don't just focus on the good reviews! Use critical feedback in a positive way to learn and improve, then reply to negative reviews to solve issues and earn respect and credibility.

To learn more about how to reply to reviews, check out this article.