Trustpilot Product Digest - Q2 2021

This quarter, we've been focused on making updates and building new features that improve your experience with product reviews, increase customer engagement, and allow more access to insights. Check them out!

Product spotlight: Customer videos for product reviews

Trustpilot helps turn your product reviews into better traffic, leads to more sales, and increases customer loyalty. Now, you can engage with customers in new and exciting ways with videos for product reviews.

Product review with video

This feature is automatically enabled, but don’t worry—you can easily switch functionality off if collecting video attachments with product reviews isn’t your thing.

More features to enjoy

Make your locations more discoverable

To increase discovery of your location pages, a new SEO toggle allows you to turn on the ability for Google and other search engines to index the content of the latest location reviews in your location TrustBox.

Reviews indexable by search engines enabled

Milestones keep you on track for success

Milestones track your progress toward review goals and give you tips along the way. When you hit your milestone, you unlock access to marketing assets that demonstrate your success with customers.

Trustpilot milestones tool

Reviewing your analytics just got easier

We’ve given the Analysis page, now called Review Ratings, a fresh makeover so you can find and review relevant metrics more quickly. On the Review Ratings page, you can export all metrics with the click of a button.

Review ratings page in Trustpilot Analytics


Save time customizing product reviews

We gathered your requests for features that will save time and provide customization options, and we delivered. You can now: 

  1. Showcase reviews when you’re ready by hiding product review TrustBoxes until you collect reviews.
  2. Collect product reviews separately from service reviews. Call it a conscious uncoupling.
  3. Save time and get better feedback by setting categories before sending product review invitations.

Small (but impactful) updates

  • Add a link to your Privacy Policy in the footer of your invitation emails.
  • The Automatic Feedback Service tool got a facelift to improve your experience with it.
  • Reviews are a cause for celebration! Now consumers will be greeted with a burst of confetti whenever they submit a review!