In our continued efforts to build trust and transparency, we’ve discontinued support for several manual invitation methods. Here’s what to do next.

Back in 2020, we shared our trust promise, which outlines the steps we’re taking to build even greater confidence in our platform. It's important to us at Trustpilot that our users feel assured that the feedback they see is genuine.

To protect the integrity of reviews, businesses must collect feedback in a fair and unbiased way. That’s why we encourage businesses to adopt our automated invitation methods. Automated review collection results in fewer fake and misleading reviews, ensuring greater integrity in the review collection process.

What about file upload invitations?

All new customers, both paying and free, will have 90 days from first use to manually upload a file with customer data to send your previous customers a review invitation. This method remains supported, with reviews collected through it labeled as Invited.

What happens after 90 days?

You’ll need to switch to an automated method to continue sending review invitations.

And good news - these methods are quick, easy and free! They offer lots of settings and a high level of control and customization. In addition, when a customer writes a review after receiving an invitation sent using an automatic method, the review is labeled as Verified.

We offer many different automated options, so there’s one best suited for everyone. You can check out an overview of all of them here.

What about basic link invitations?

Using basic link invitations to invite customers to leave a review, either by linking to your Trustpilot profile or directly to your review form, is not a supported invitation method.

This means:

• Reviews written from basic link invitations are not labeled.
• Businesses that have a high volume of reviews collected using basic link invitations will receive a consumer alert on their profile page informing consumers that they’re using an unsupported invitation method.
• Support is not available for basic link invitations.

If you’re currently using basic link invitations, you’ll need to discontinue using them by removing the link from all your communications, such as newsletters, marketing campaigns, promotion material, etc., and switching to an automated method to continue sending review invitations.

What about Unique Links?

Unique Links are no longer a Trustpilot supported invitation method. This means that reviews collected using a Unique Link won’t have any label attached.

Unique links can only be used:

• In the DACH market
• As part of the Embedded Review Form

As of September 2024, the Embedded Review Form can now collect reviews labeled as Invited, even when third-party cookies are disabled. However, if customers have cookies enabled in their browsers, you’ll still need to obtain their consent.

We encourage you to use Trustpilot's business API link to create a custom button that links to your review submission form.