Verify details about your business

By verifying details about your business, you’ll be able to display a badge on your profile that promotes transparency and helps consumers make decisions with confidence. 

Verifying details about your business shows that you're transparent and gives consumers an extra sense of assurance. 

There are two forms of verification that are registered automatically when you sign up: domain name ownership and bank account .

We use a third-party database to confirm the ownership of the registered domain. We also register a bank account upon purchase of a subscription.

Additional verification includes providing proof of identity and/or verifying your contact details via Google Business Profile (formerly known as Google My Business).

Any additional details you verify will be publicly displayed as checkmarks in the Company activity section of your Trustpilot profile. 

How to do it

In order to verify additional details, you’ll need to have claimed your profile first. Once you’ve done that:

  1. In Trustpilot Business, go to Settings > Public profile settings  > Profile page.
  2. Under Verify company details, you’ll see several verification options. Make your selection.
  3. Depending on which option you choose, the process of the verification method will vary. Read more about each option below.

Proof of identity

To verify your identity, we’ll ask for proof of identity from an Admin user associated with the account. The user needs to upload a photo of a valid document (not expired or physically damaged). Supported documents include:

Contact details

To verify your contact details, you’ll need to sync your Google Business Profile with Trustpilot. Your Google Business Profile will need to be "verified" in order to sync and verify your contact details on Trustpilot.

If your Google Business Profile has the status "Verified", we'll sync your contact details to your Trustpilot profile, and a checkmark will be added to your contact information.

If your Google Business Profile has the status "Unverified" or "Pending", the checkmark next to the item won't appear. Verify your account in Google Business Profile, then try again.

Who can verify details?

Only an Admin can verify details. If you're using our Free plan, you’re the Admin of your account.

How many details do I need to verify to get the checkmark?

To see the "Verified additional company details" badge on your profile page, you’ll need to verify at least one item from the list above. You don't need to have all the items from the list checked off to get the badge.


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