Introduction to service reviews

When a customer writes a review for a business on Trustpilot, they’re leaving a service review. These reviews connect you with your customers and allow you to get their feedback, so you can improve your services.

What are service reviews?

Service reviews are the reviews customers leave on Trustpilot. Anytime a customer visits your business’s profile on Trustpilot, they’re reading service reviews, and anyone can leave one for your business after experiencing a service. Each review has a star rating, title, and text to describe the reviewer’s experience. Service reviews are used to calculate your business’s TrustScore.

What are the benefits?

Service reviews benefit both businesses and consumers—they help businesses gain valuable feedback from customers and allow potential customers to read reviews that can help them decide which businesses they can trust. Whether positive or negative, you’ll know where you excel and where there’s room for improvement. You’ll also be able to respond to reviewers in order to resolve issues and grow your business.

Invite customers to leave a service review

Service reviews can be left organically or by invitation. You can send invitations for service reviews manually, or automatically with our Automatic Feedback Service (AFS), ecommerce integrations, and API. If you send invitations automatically, your customer’s reviews will be labeled verified. This indicates that the review has been verified as a genuine experience from a real customer. You can read more about different review labels here.

Other types of reviews

Trustpilot offers two other types of reviews to businesses—location reviews and product reviews. Location reviews are for businesses who’d like to collect reviews for multiple locations and product reviews are for businesses that want to display reviews for a particular product on their website.