Trustpilot Analytics: Benchmark

This feature is included in the Standard plan.

Benchmark is our analytics tool that allows you to compare your business side by side with others, directly within your Trustpilot Business account. Learn how to add other businesses to your Benchmark dashboard and start comparing.

All information available on Benchmark is publicly available on Trustpilot. The information comparison is for your business’s internal use only, and may not be used externally in any way.

Compare your business

To compare your business to others, you’ll first need to add other businesses to your Benchmark dashboard.

  1. In Trustpilot Business, go to Analytics > Performance > Benchmarking. 
  2. Click Add another company, and type the name of the business you want to add to the dashboard. Select the business’s name from the drop-down.
  3. Compare your business on key metrics like Star rating, TrustScore, categories, status label, country, and number of reviews. You can also click a business’s website to be redirected to their business profile page, or rearrange the order by dragging.
  4. To remove a business from the dashboard, click the X at the top corner of their info box .

You can compare up to nine businesses at any time.

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