Send service and product review invitations in separate emails

Boost your product review conversion rate by sending separate email invitations for service and product reviews.

Do you invite your customers to write both a service review and a product review using a single email invitation? If so, we recommend you try sending two separate email invitations - one asking for a service review and then a second one a week later asking for a product review. Companies that use this approach collect on average 45% more product reviews than companies that use a single email invitation to collect both types of reviews.

It’s easy to set up separate review invitations for collecting service and product reviews. Here’s how:

Set up separate review invitations

  1. Navigate to Trustpilot Business > Get Reviews > Invitation Settings > Timing and frequency
  2. Under the Send a product review invitation heading, select As a separate invitation after the service review invitation
  3. Choose the delay between the service and product review invitation that suits your business best or leave the default delay at 7 days
  4. Click the Save changes button

Delay setting

The default delay between a service review invitation and a product review invitation is 7 days. In most cases this is enough time to enable your customers to write a meaningful review about their experience. However, if the default 7-day delay doesn't work well for your business products, you can set a custom delay.

Change your delay setting

  1. Navigate to Trustpilot Business > Get Reviews > Invitation Settings > Timing and frequency
  2. Under the Send a product review invitation heading, you will see a delay dropdown when As a separate invitation after the service review invitation is selected
  3. Change the number of days to what you think would work best for your business
  4. Click the Save changes button

Choose your email template

Finally, go to Invitation Settings > Email settings, and select your preferred template for the product review invitations:

  • If you’re currently using a Trustpilot review invitation template optimized for product reviews, then you’re all set.
  • If you’re currently using a custom template for your service review invitations, then you could also choose to set up a custom template for your product review invitations.