The Invitation conversion overview

The Invitation conversion dashboard gives you detailed insights into how your Trustpilot invitation emails are performing. Monitor your performance and adjust your setup to get more reviews from your customers.

To find the Invitation conversion dashboard, navigate to Trustpilot Business > Analytics > Invitation conversion.

The Invitation conversion dashboard

At the top of the dashboard, use the date filters to select a time period. You can also filter the invitations data by collection method, email template, and language. This lets you easily compare and monitor how effective your different invitation setups and strategies are.

 

You’ll also find the number of invitations delivered in the chosen period, as well as the number of reviews that came from those invitations. If you use our reminder emails, you can also see the impact the reminder emails had on your invitation conversion in the chosen period.

Invitation-to-review conversion

The Invitation-to-review conversion chart shows you a conversion funnel containing the four steps:

  • Invitations delivered
  • Invitations opened
  • Invitation-links clicked
  • Reviews written

For each step after Invitations delivered, you can see the percentage of customers that completed the step, as well as the drop-off rate from the previous step. If you hover over a step of the funnel, you can also see the number of customers who completed or dropped off at that stage.

Note: Keep in mind that Reviews written displays the number of reviews written from the invitations delivered in the selected period. This might not be the same number as the total number of reviews for the same period on the Analyze > Review ratings dashboard, because some customers could write reviews outside of the period from invitations that were sent during the period.

Below the Invitation-to-review conversion chart, there are some tips and suggested best practices to help you improve your invitation conversion rate and get more reviews. These tips are generated dynamically based on your data. Click on the tip's Learn more button for advice that will help you optimize your invitation setup.

Conversion over time

This chart lets you see your invitation conversion rate over the chosen period in more detail. Choose daily, weekly or monthly intervals to more easily identify trends and patterns.

Invitations delivered

This chart shows you the distribution of the invitations delivered to your customer for daily, weekly or monthly intervals. If you’re interested in seeing the number of reviews written for each interval, enable the Reviews so far toggle beneath the graph to add a second column to the graph.

Note: The Reviews so far column displays all the reviews written from the invitations delivered in that interval. This might not be the same number as the total number of reviews for the same period on the Analyze > Review ratings dashboard, because some customers could write reviews outside of the period from invitations that were sent during the period.