We want to help you discover and compare the best and most trusted companies. Trustpilot’s business categories are there to help you do just that.
Trustpilot features business categories that enable you to compare similar companies. The Trustpilot business categories are based on the Google My Business taxonomy. This ensures that how we classify companies is consistent with Google's existing categories.
There are more than four thousand business categories on Trustpilot. They provide you with a great opportunity to find and compare companies in every business area, so you can make informed choices about who you do business with.
Companies can choose to be listed in up to six categories. The first category is the company’s primary category. If the company wants to be listed under additional categories, it can apply to do so. Applications are handled by the Trustpilot Compliance Team, who checks if a company can belong to that particular category.
To discover and compare the best companies in a category, you can use the following filters:
- Number of reviews - A minimum number of reviews
- Time period - The time period in which the minimum number of reviews were collected
- Company status - A company’s status can either be claimed, unclaimed, or collecting.
For example, if you want to compare companies who’ve received the highest number of recent reviews, apply the Number of reviews filter to see only companies with 500+ reviews, then add the Time period filter so you can limit the reviews to the past six months. If you don’t get any results, try using different filter criteria.
By default, Trustpilot applies filters that show only companies that:
- Are actively collecting reviews on Trustpilot.
- That have received 25 or more reviews in the past 12 months.
We’ve chosen these default filters because they give you a list of companies that have a certain level of activity over the past year and are actively soliciting feedback from their customers – two important factors that can help you find the best and most trustworthy companies to buy from.
Ranking in a category
We want to enable consumers to discover and compare the best companies in a category. To rank in a category, a company must:
- Have received 25 or more reviews in the past 12 months
- Have the Collecting status. This indicates that they’re actively collecting reviews from their customers.
All companies can have a category ranking, whether they’re on a free plan or paid plan. But they must meet the above criteria to demonstrate that they’re actively collecting feedback from their customers.