​Rich snippets for Service Review TrustBoxes - FAQ

Find answers to your questions about rich snippets, and best practices you can follow to get the most from your rich snippet-enabled TrustBoxes.

Not seeing rich snippets? Find some help in our troubleshooting guide.

What are rich snippets?

Rich snippets mark up the content of your web page to help search engines find and index information more easily.

Rich snippets are not the same as Google Seller Ratings or the yellow stars that appear in your ads. Rich snippet stars appear in organic search results.

Does Google index the service reviews of TrustBoxes optimized for SEO?

No. Google indexes the content of the reviews on your company profile page on Trustpilot.com. You shouldn't index same content from your website, as this would be flagged as dual content and may lead to SEO penalties. TrustBoxes only mark up your TrustScore and your total number of reviews.

Can I add rich snippets to all my pages?

We strongly advise that you don't do that. Google could regard this as spam, and that could affect your SEO. We recommend picking the one or two pages that represent you as a company the most, for example, an About us page.

In addition, consider adding rich snippets to your most popular landing pages – but don't add rich snippets to more than five pages on your site.

How do I add rich snippets on my category or product list page?

We’ve seen a lot of sites mark up their product list pages as products. Maybe you've seen your competitors do it? But it’s against Google's guidelines and if you do it, you'll risk losing all your rich snippets, including legitimate rich snippets on product pages.

Google has already started taking action against some bigger sites who misuse rich snippets. The best option you have is to follow Google's guidelines. Our TrustBoxes offer a safe way to do just that!

Why is the rich snippets markup only available on some TrustBoxes?

Our rich snippets feature is only available on a few TrustBoxes – the ones that are fully compliant with Google’s guidelines. The Google-compliant TrustBoxes show:

  • Your overall TrustScore and total number of reviews.
  • Your review content.
  • The original source where your site visitors (and Google) can read all the reviews.

How long does it take before rich snippets appear in my search results?

Once you've implemented your TrustBox, log in to your Google Search Console. Use the URL Inspection Tool to prompt Google to re-crawl your page and acknowledge the new rich snippets markup. Rich snippet stars appear shortly after the indexing request and then disappear until Google’s Normal Indexing method picks up the page.

The amount of time it takes for Google to index your rich snippets can vary greatly. Some customers get rich snippets overnight, while in other cases it has taken up to six weeks.

Sometimes, rich snippets appear right away, then they disappear. They will reappear upon Google’s next crawl and this is normal Google crawling behavior.

However, be aware that when rich snippets appear is dependent on Google’s discretion. Even when you have satisfied all of Google's guidelines, it is still Google's decision whether to display them in SERPs. Some sites might never be able to get rich snippets, e.g., gambling sites.

My rich snippets only appear in Google. Why don't they appear in Bing?

All Service Review TrustBoxes that are optimized for SEO inject a JSON-LD markup through JavaScript. Bing does support JSON-LD, but as of now, not when it's inserted dynamically with JavaScript.

Why don't my rich snippets appear in Google search results?

It can take up to six weeks from the time Google crawls your page to the time the content appears in search results. Sometimes, you need to submit a page several times before it gets crawled, which prolongs the process.

Useful links and additional reading