Add a business location

This feature is included in the Free, Plus, Premium, Advanced, and Enterprise plans.

Trustpilot location reviews help you collect, manage, and display reviews for all your business’s individual locations.

To collect location reviews, you must first create the individual locations in Trustpilot Business.

It’s possible to add new locations at any time. You can add them one at a time or in bulk.

Add multiple locations

The easiest way to add multiple locations is to import them in a CSV file.

  1. In Trustpilot Business, go to Settings > Public profile settings > Locations.
  2. Click Import locations. If you’ve already set up a location before, this button is called Import Multiple Locations.
  3. Upload a CSV file with these location-specific fields in the following order:
    • Location name
    • ID (this will be used when inviting customers to review the specific location)
    • Street address
    • Street address 2
    • ZIP code
    • City
    • State/Province/Region
    • Country code
    • Phone number
    • Website
    Spreadsheet sample

Learn how to create this file here.

The correct COUNTRY CODE for the United Kingdom is GB.

  1. Check your CSV file to make sure that the location names follow our naming guidelines.
  2. Upload your CSV file, then review the information to make sure that your locations are uploaded correctly. If there are any errors, update the information.
  3. Select the check box to confirm that you've read and followed our guidelines, then click Confirm the import.

Add a single location

  1. In Trustpilot Business, go to Settings > Public profile settings > Locations.
  2. Click Add locations manually. If you’ve already set up a location before, this button is called Add one location.
  3. On the Add one location page, fill in your location's information.
  4. Click Add location.

Location naming guidelines

Location names are public, so keep them simple, clear, and descriptive. This will help you keep track of your locations and help reviewers find the right location to review. Here’s what we’ve found works best:

Each location name should be unique.

  • Do: Use short, descriptive names like "Copenhagen", or "London, Baker Street Shop"
  • Don't: Use vague names like “London1” or “London2”

Avoid using your company’s name in the location name. It’s already included in the URL and page headers.

  • Do: Name a location "Amsterdam"
  • Don't: Name a location "CompanyX – Amsterdam"

Avoid punctuation marks, non-letter characters, or marketing messages in the location name.

  • Do: Name a location "Berlin"
  • Don't: Name a location "street@berlin#buynowdiscount!1!"

Previous How to create a CSV file for locations

Up next Edit or delete a location

Related articles