We keep reviews for as long as the author has a Trustpilot user account. When a user account is deleted, the reviews are also deleted.

Users own their reviews

Anyone who wants to post a review must have a Trustpilot user account. We consider reviews to be user-generated content owned by their author, and they're the only one who can edit or permanently delete their reviews. This can be done through their user account.

How long do we retain reviews?

Unless a user permanently deletes their individual reviews, we keep reviews for as long as the user has a Trustpilot account. When a user deletes their account, all of their reviews are also permanently deleted. This is outlined in the 'How long do we store your personal data?' section of our Privacy Policy.