We keep reviews for as long as the author has a Trustpilot user account. When a user account is deleted, the reviews are also deleted.
Users own their reviews
Anyone who wants to post a review must have a Trustpilot user account. We consider reviews to be user-generated content owned by their author, and they're the only one who can edit or permanently delete their reviews. This can be done through their user account.
How long do we retain reviews?