Trustpilot Analytics: Organic reach

This feature is included in the Standard plan.

The Organic reach dashboard gives you an overview of how your Trustpilot profile is performing in organic Google searches, as well as tips on how you can optimize that performance.

If you use TrustBoxes, the dashboard also provides you with important information about the reach of your TrustBoxes.

To find the Organic reach dashboard, go to Trustpilot Business > Analytics > Organic reach.

Organic reach dashboard

At the top of the dashboard, use the date filters to select a time period. This lets you easily compare and monitor your organic reach.

Organic Google search impressions

An impression describes how often a page appears in a Google search. Every time a URL link (like your business profile's web address) appears in a search result, Google records an impression. This chart shows the number of times your Trustpilot profile appeared in organic search results on Google and can be viewed by daily, weekly, or monthly intervals.


Note: There can be a 2 to 3-day lag between when Google collects the data and when it’s reflected in Trustpilot Business.

Average position in Google’s search results

Below the chart, you can see the average position in Google’s search results of all the organic search terms where your business ranks. This information is displayed for the past 3, 6, and 12 months.

Clicks from organic Google search

This table shows the number of times users have clicked on your Trustpilot profile in organic Google search results.

Average clickthrough rate (CTR)

The ratio shows how often an impression in Google’s organic search results has led to a visit of your Trustpilot profile.

Top search terms leading to your Trustpilot profile

This table shows the search terms that drive the highest number of clicks through to your Trustpilot profile from organic Google search.

For an expanded list of the Google searches your Trustpilot profile appears in, click the Export button at the upper right-hand corner to view and export the list as a CSV file.

The table shows the following:

  • #: the search term’s rank.
  • Search term: the search term that appeared in the organic Google search.
  • Impressions: the number of impressions that come from the search term.
  • Average position: the average search result position of your profile when using the search term.
  • Average CTR: the average clickthrough rate when using the search term.


Note: For privacy reasons, Google doesn’t provide search terms data for all Organic search impressions.

How your TrustBoxes are performing

If you use TrustBoxes, this section of the dashboard shows aggregate statistics on how your TrustBoxes are performing. This lets you know if you've implemented them in an optimal way, or if you could get more value out of your TrustBoxes.

You’ll see the number of times a page with one of your TrustBoxes has been loaded, as well as how many times a TrustBox was visible to a visitor after the page load.

You’ll also find a loads-to-views ratio that provides an overall metric for how efficiently your TrustBoxes perform. If this ratio is low, this means that few visitors see your TrustBoxes, and that you’re probably not getting the optimal value from them.


Below How your TrustBoxes are performing, there’s some tips and suggested best practices to help you improve your search performance on Google and your TrustBoxes. These tips are generated dynamically based on your data.

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