Trustpilot Analytics: Organic reach

This feature is part of the Enhance add-on module.

Get the module

The Organic reach dashboard gives you an overview of how your Trustpilot profile is performing in organic Google searches, as well as tips on how you can optimize that performance.

If you use TrustBoxes, the Dashboard also provides you with important information about the reach of your TrustBoxes.

To find the Organic reach dashboard, log in to Trustpilot Business, click on Analytics in the left-hand menu, then select the menu item Organic reach

How your Trustpilot profile is performing in organic Google search

When your Trustpilot profile appears (prominently) in Google search, you help to build trust with your customers. They can see that you're a company that believes in transparency and embraces feedback.

The charts in the How your Trustpilot profile is performing in organic Google Search section provide you with information about the reach of your Trustpilot profile, and give you an idea of what you could do to optimize your performance.

This section displays:

  • The number of times your Trustpilot profile had an impression in Google’s organic search result
  • The average position of your Trustpilot profile in Google search results
  • The number of times users clicked through to your Trustpilot profile
  • The average click through rate calculated as (clicks/impressions) x 100

Note: There can be a 2 to 3-day lag between when Google collects the data and when it is available in Trustpilot Business.

What's a Google impression?

An impression describes how often a page appears in a Google search. Every time a URL link (like your company profile's web address or[COMPANYNAME]) appears in a search result, Google records an impression.

Top search terms leading to your Trustpilot profile

This table shows you the search terms that drive the highest number of clicks through to your Trustpilot profile from organic Google search.

Column Description
# The search term's rank
Search term The search term that appeared in the organic Google search
Impressions The number of impressions that come from the search term
Average position The average search result position of your profile when using the search term
Avg. click-through rate The average click through rate when using the search term

For an expanded list of the Google searches your Trustpilot profile appears in, click the Export button to view and export the list as a CSV file.

Note: For privacy reasons, Google doesn’t provide search terms data for all Organic search impressions.

How your TrustBoxes are performing

If you use TrustBoxes on your company website, this section of the dashboard shows you aggregate statistics on how your TrustBoxes are performing. This lets you know if you've implemented them in an optimal way, or if you could get more value out of your TrustBoxes.

You’ll see the number of times a page with one of your TrustBoxes has been loaded, as well as how many times a TrustBox was visible to a visitor after the page load.

You’ll also find a “loads-to-views ratio” that gives you an overall metric for how efficiently your TrustBoxes perform. If this ratio is low, this means that few visitors see your TrustBoxes, and that you are probably not getting the optimal value from them.