Trustpilot Business Free plan self-service guide

With our Free plan, you have access to a selection of our features. You'll be able to engage with your customers and use your business’s narrative to your advantage. 

New to Trustpilot Business? Check out our Getting started guides for the Free plan.

1. Sign up and claim your business profile

By signing up for a Trustpilot Business account, you're claiming your business profile. This is the page where we display all your reviews and other relevant information about your business. Claiming your profile allows you to begin using our features and start engaging with your customers. Learn how to do it here.

2. Customize your business profile

Once you’ve claimed your profile, you can customize it to fit your business’s needs. Upload your logo or enter general and contact information about your business. You can read all about how to customize your profile by reading this guide.

If your business has multiple locations, and you’d like to collect reviews for each one individually, you should set up location reviews.

3. Apply for a business category

The next thing you’ll need to do is apply for a business category. Categories make it easier for consumers to find you, and allows them to evaluate what you have to offer compared to other similar businesses. Check out this article to learn how to set them up.

If you have any additional questions about how to choose your categories or how to set them up, take a look at these FAQs.

4. Send out invitations

Now that you’ve got your profile set up, you’re ready to begin sending out invitations to start getting reviews. We have several methods of sending invitations, so we encourage you to read through all the resources we have available, so you can choose the method that best suits your business. You should also familiarize yourself with our invitation review labels, to understand what they mean for each method. 

Automatic Feedback Service (AFS)

AFS can be used to automate the collection of reviews. When a customer purchases something from your business, you send them an order confirmation via email. This will trigger AFS to send them a review invitation. Learn how to set it up here.

Ecommerce integrations

Another way to automate your review collection is by using one of our ecommerce integrations. Our integrations communicate directly with the ecommerce platform you’re using, to automatically create review invitations with each customer order. Take a look at this article to see which integrations we have to offer.


No matter which invitation method you choose, make sure that you review your invitation settings before sending them out. This ensures that your invitations are sent smoothly and to your preferences. Learn how here.

5. Install a TrustBox

If you'd like to showcase your business's reviews, you should use our TrustBoxes. TrustBoxes are embedded website widgets that allow you to display your customer's feedback directly on your website or within your marketing.

With TrustBoxes, you can display your reviews, TrustScore, and star ratings, to give your customers more purchasing confidence and validation when they visit your website. With our Free plan, you have access to the TrustBox Review Collector.

To get started, take a look at these handy tutorials on how to set them up:

Add a TrustBox to a webpage

Add a TrustBox to a single-page application

Add a TrustBox using Google Tag Manager

6. Monitor your analytics

Now that you have everything set up, you can monitor how your invitations are working and track your reviews, by using our analytics features. These features are designed to give you an understanding of how your reviews are working for your business, so you can continuously optimize your strategy. 


Want more? Our paid plans grant you a more advanced Trustpilot experience, with additional features that can help you grow your business even further. Take a look at the benefits here.

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