Trustpilot Business Standard plan self-service guide

This feature is included in the Standard plan.

Our Standard plan unlocks even more of the features Trustpilot Business has to offer. You can customize your plan to focus on what your business needs to take your marketing strategy to the next level. 

New to Trustpilot Business? Check out our Getting started guides for the Standard plan.

Ad-free business profile page

Your business profile page will appear without any ads, and can be customized to align with your brand’s image. You can read all about how to customize your profile by reading this guide.

More invitations

With Standard, you can send up to 500 invitations for product reviews and another 500 invitations for service and local reviews each month, allowing you to maximize your reach and target more customers.

Marketing Access

You’ll get unlimited access to our Marketing Assets, which allows you to use the power of Trustpilot to enhance your marketing campaigns and build trust and recognition. Take a look at this article to learn more.

Access advanced analytics

Get a deeper understanding of your business’ performance with more advanced analytics. Our Analytics includes a set of dashboards designed to provide business insights from your reviews. You can monitor your Customer Satisfaction Score and filter your reviews by tags, to easily analyze your business’ performance by specific segments. Learn more about the features of the dashboard in this article.

In addition, you’ll have access to the Invitation conversion overview, which gives you detailed insights into how your invitation emails are performing. You can monitor your performance and adjust your strategy to get more reviews from your customers.

You can also take advantage of the Organic reach dashboard, to get an overview of how your Trustpilot profile is performing in organic Google searches, along with tips on how to optimize that performance.

Utilize User Generated Content

Your customers and users are your ambassadors, so use their reviews directly within your marketing and branding. Our Image Generator allows you to choose quotes from your business’ reviews, style them with beautiful background images, then share them on social media. Read more about it here.

Manage user access

If you have multiple users accessing your Trustpilot account, you can take control of what roles everyone has. Our user access settings make it simple to add multiple users to your account and control access permission for a smoother experience. Learn more here.

Additional Support

Our dedicated Support team is always ready to help, no matter what plan you’re using. But with our Standard plan, you have access to more ways of getting in touch with them, including a telephone call-back service.

Exclusive integrations

In addition to our extensive list of ecommerce integrations, we also have several integrations that are exclusive to Standard. You’ll be able to manage service reviews from Zendesk, reply to reviews using Slack, automate your review collection via Segment, and showcase your reviews on social media using Hootsuite. You’ll also be able to take advantage of webhooks, to get instant notifications about events such as new, deleted, or revised reviews.

More TrustBox widgets

You get access to both widgets included in the Free plan, plus 6 additional layouts that are exclusive to Standard.

Add-on modules

If you want to further enhance your Standard plan, take advantage of our add-on modules. Each one is designed to target a specific business area and upgrade your experience with Trustpilot. Visit our plans page to learn more about each module or continue exploring the options via the links below.

Connect Add-on Module

Convert Add-on Module

Enhance Add-on Module

Insights Add-on Module

Invite Add-on Module

Location Reviews Add-on Module

Product Reviews Add-on Module


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