Verify your domain

We take the integrity of content on Trustpilot seriously. Domain verification helps us ensure that only verified website owners can engage with reviewers.

Domain verification lets you claim ownership of your domain in Trustpilot. Once you've claimed your domain, you can use Trustpilot to include useful information about your business, engage with reviewers, and invite customers to review your business.

Verify with an email address that matches your domain

If you haven’t already, make sure that you've claimed your company profile on Trustpilot. The most common way to verify your identity is to use an email address matching your website.

To verify your domain:

  • In the Verify your domain workflow, in the Work email field, enter an email address that matches your company website's domain. If you don't have an email address that matches your domain, use one of the other methods.

For example, you're trying to claim the website www.mywebsite.com. You signed up for a Trustpilot account with the email address yourname@gmail.com. That's absolutely fine. But to make the verification process easier, verify your domain with the email address info@mywebsite.com.

Your account will still be associated with your @gmail.com address, but the verification process is a lot simpler when you verify with an address that matches your domain.

Verify your domain without a matching email address

In some cases, you might not have access to an email address that matches your website. If this is the case, don't worry – there are four other ways that you can verify your domain.

Note: These methods may require some technical skills and your website administrator's support.

Add a meta tag to your website

It's easy to add a meta tag to your home page. Copy a short line of HTML code and paste it into your website's code. This code is only a marker and doesn't give Trustpilot access to your site. To use this method, you must be able to edit the HTML code of your site's index page. This process is performed over a secure HTTPS connection.

  1. In the Verify your domain workflow, under Verify with meta tag, click Copy to copy the meta tag that was generated for your account.
  2. On your site's homepage, paste the tag code in the <head> section before the first <body> section.
  3. Back in the workflow, click the Verify domain button. Once your domain has been verified, you can remove the meta tag.

Note: You must verify the meta tag within 1 month from when the code was generated.

Upload a file to your website

You can also verify your domain by uploading a special HTML file to your website. You'll need to have admin access to your website's root folder. This process is performed over a secure HTTPS connection.

  1. In the Verify your domain workflow, under Verify with file upload, download the HTML verification file.
  2. Upload the file to the root folder of your website.
  3. Back in the workflow, copy the confirmation address and then paste it into a web browser.
  4. Click the Verify domain button. Once your domain's been verified, you can delete the file.

Note: You must verify the file within one month from when it was generated.

Modify your domain host DNS record

You can verify your domain by modifying the DNS TXT record of your domain host. When you submit your site for verification, we can confirm domain ownership. Your website and email are not affected by this record. Be aware that it can take up to 72 hours before your DNS record is updated.

To claim your domain using the TXT record:

  1. In the Verify your domain workflow, under Verify with DNS, click the Copy button to copy the TXT record.
  2. Open the administration interface of your domain host account and modify your DNS records. Add your verification code from step 1 as a new TXT record. Please refer to the documentation of your domain host if you need further assistance for this step.
  3. Back in the workflow, click the Verify domain button. Once your domain has been verified, you can delete the TXT record.

If you get an error message, check that you correctly added the new TXT record, and try again.

Note: You must verify your record within one month of when the TXT record was generated.

Sign in to Google Search Console

If you've already activated Google Search Console for your website, it's very easy to claim your domain.

  1. Sign in to the Google account that has access to your Google Search Console.
  2. In the upper left-hand corner of your screen, click the Add property button. Enter your domain name, then click the Continue button.
  3. In the Verify ownership dialog, choose one of the verification methods. Continue with the Google verification workflow.
  4. Once you've verified your domain successfully with Google, in the Trustpilot Verify your domain workflow, click the Verify domain button.

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