Verify your domain

Domain verification helps us to ensure that only verified website owners claim ownership of their business profile on Trustpilot. Learn about the different options for verifying here.

If you claimed your business profile with an email address that does not match your business website’s domain, you’re required to verify your domain. After claiming and activating your account, you’ll be directed to the Verify your domain workflow to complete setup.

Verify with a domain email

This is the simplest way to verify your domain.

  1. Expand the Verify with a domain email option. Enter an email address that matches your business website's domain. For example, if you claim www.example.com, verify with the email address yourname@example.com.
  2. Click Send. We'll send you a verification email. 
  3. Check your email address’s inbox. If you don't receive it within a few minutes, check your spam folder.
  4. In the email, click Confirm domain access. You’ll be redirected back to Trustpilot where a confirmation message will appear. Click Log in.
  5. On the next page, enter your account details (the email you signed up with) and click Log in.

Verify with file upload

You can also verify your domain by uploading a HTML file to your website. You'll need admin access to your website's root folder. This process is performed over a secure HTTPS connection.

  1. Expand the Verify with file upload option. Download the HTML verification file.
  2. Upload the file to the root folder of your website.
  3. Back on Trustpilot, copy the confirmation address and paste it into a web browser.
  4. Click Verify domain to confirm.

Once your domain has been verified, you can delete the file. You must verify the file within one month from when it was generated.

Verify with Google Search Console

Verify your domain via Google Search Console if you’ve already activated it for your website.

  1. Log into the Google account associated with your Google Search Console.
  2. Click Add property. Enter your domain name, then click Continue.
  3. In the Verify ownership dialog, choose one of the verification methods. Continue the verification workflow to verify with Google.
  4. Back on Trustpilot, click Verify domain to confirm.

Verify with meta tag

Verify your domain by adding a short line of code from Trustpilot to your website's HTML. This code is a marker and doesn’t give Trustpilot access to your website. This process is performed over a secure HTTPS connection.

  1. Expand the Verify with meta tag option. Click to Copy the generated meta tag.
  2. Paste the meta tag in the <head> section and before the first <body> section in the HTML code of your website’s homepage.
  3. Back on Trustpilot, click Verify domain to confirm.

Once your domain has been verified, you can remove the meta tag from your website. You must verify the meta tag within 1 month from when the code was generated.

Verify with DNS

Verify your domain by modifying the DNS TXT record of your domain host. When you submit your website for verification, we can confirm domain ownership. Your website and email will not be affected.

  1. Expand the Verify with DNS option. Click to Copy the TXT record.
  2. Open the administration interface of your domain host account and modify your DNS records. Add the copied record as a new TXT record. Refer to the documentation of your domain host for further assistance on this step.
  3. Back on Trustpilot, click Verify domain to confirm.

It can take up to 72 hours before your record is updated. Once your domain has been verified, you can delete the record. You must verify the record within one month of when it was generated.

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