Release Roundup - Q4 2020

As we gear up for the new year, take a look back at some of the Trustpilot Product team’s exciting releases from last quarter — focused on improving engagement with your consumers, showcasing your best reviews, and gaining deeper business insights from your customers’ feedback.

Better engage with consumers

The Company Profile Page (CPP) is often the first impression consumers have of your business, so we’ve made some changes to decrease load times and offer more ways for consumers to learn about your business.

CPPs now have dynamic filters based on the most popular keywords in reviews, as well as search functionality, providing consumers an enhanced experience and giving you better insight into customer sentiment.

Experience notable improvements to your Trustpilot Business account

Engaging with your account is now even more seamless and secure.

Visual changes to our interface provide you with a cleaner and more consistent experience that is easier to navigate.

Industry standard 2-step verification has been added to all Business accounts for increased security for our customers.

Take your marketing to the next level with TrustBox enhancements

Showcase your reviews and your brand identity with new customizable TrustBoxes. Choose the color and font style of our most popular widgets to match the look and feel of your brand.

We’ve added a short disclaimer to service review TrustBoxes that informs readers when you choose to display only your favorite reviews or reviews by star-rating. This further instills trust with consumers and builds more confidence in your review content.

If your business uses Klaviyo for eCommerce email, our new integration lets you automatically feature your most recent reviews directly in those email campaigns.

Our new Google Tag Manager (GTM) integration makes it easy for you to add a floating TrustBox to your website — no coding required (available only for English-speaking customers). 

Gain insights from customer feedback more easily

Export reviews based on custom filters in addition to date ranges, for the most relevant insights.

Improved tag management allows you to see current tags and provides the option to turn them on or off as desired.

For businesses who leverage our Insights module, improvements to the interface make for cleaner navigation. New review excerpts show recent review examples to provide a better connection between topics and customer sentiment.

We’re committed to continuously enhancing your experience and will provide another release review in a few months.