Send invitations with a Business API link

If you’d like to invite your customers to review your service and products using an invitation link, you should use a Business API link. This guide will tell you more about them.

An API (Application Programming Interface) lets developers build integrations and applications that can connect to your Trustpilot account. If you’d like to learn more, check out this article, which explains how to create and manage your Trustpilot APIs. Otherwise, share this guide with your developer, to begin using our API documentation to generate unique invitation links.

Product Reviews API

Our Product Reviews API allows you to generate a product review invitation link for one or more of your products. This API call gathers information about the customer and the product(s) purchased, then generates a link that can be sent to the customer to request a review.

You can find this API call here.

The following parameters are mandatory and required for one product review invitation link per customer:

  • Customer’s email address
  • Customer’s name
  • Reference number - The customer’s internal reference number
  • Locale - Landing page country domain
  • Products - Either a list of product IDs or a list of each product's URL, name, SKU code, image-URL, and brand. The image-URL and brand are optional, but recommended for the best user experience.
  • Business Unit ID - Your Business Unit ID (assigned by Trustpilot)

Your API call will return a URL to use as a redirect-URI in the next step.

Service Reviews API

Our Service Reviews API generates a unique invitation link that can be sent to a consumer by email or website, requesting a review of your services.

You can find this API call here.

The following parameters are mandatory and required for one service review invitation link per customer:

  • Customer’s email address
  • Customer’s name
  • Reference number - The customer’s internal reference number
  • Locale - Landing page country domain
  • Business Unit ID - Your Business Unit ID (assigned by Trustpilot)

If you'd like to redirect the customer to our product review form after writing the service review, include the optional redirect-URI parameter.

Your API call will generate a URL link that you can insert in your email. When the customer clicks on the link, they are taken to a form that allows them to leave a service review.

This API allows you to send invitations using your business’ own platform and email templates. If you’d like to use an API to send invitations using Trustpilot’s platform, you should check out this article.