Trustpilot and Google Seller Ratings - FAQ

You can use your Trustpilot reviews to qualify for Google Seller Ratings and boost your ad campaigns. Here’s a list of the most commonly asked questions about how it works.

 

Take a look at our guide on how Trustpilot and Google Seller Ratings work together in this article.

What are Google Seller Ratings and where do they come from?

Seller ratings are an automated Google Ads extension that showcase businesses with high ratings. They show up in Google Ads as star ratings, that have been aggregated from review sites all around the web. Google Seller Ratings are based on feeds from sites like Trustpilot and Google review services.

How do I qualify for Google Seller Ratings?

You need to have 100 verified reviews from a specific country, with a composite rating of 3.5 stars, collected over the last 12 months. For example:

  • If a business wants to show seller ratings in the UK, they would need to collect 100 verified reviews from the UK.
  • If a business wants to show seller ratings in the UK and US they would need to collect 100 verified reviews from the UK and 100 verified reviews from the US.

If you don’t achieve seller ratings it's probably because you don’t meet the requirements. If you have more than 100 verified reviews on Trustpilot and more than 6 weeks have passed without you getting seller ratings, you should contact Google directly.

How long does it usually take for reviews to appear in Google Seller Rating Extensions?

Trustpilot reviews are typically included 2-6 weeks after you meet Google’s requirements to have seller ratings. However, this is completely at Google’s discretion, and we can't control how quickly they start appearing.

Once I’ve met Google’s requirements, how do I get seller ratings?

Once you’ve met the requirements, seller ratings will come automatically. You should refer to Google’s documentation regarding the correct setup and management of Google Ads.

Is my TrustScore the same as a seller rating?

A business’s seller rating on Google is calculated based on ratings from several sources and aggregated on a scale of 1-5, so your seller rating will not be a direct match to your business’s TrustScore.

Can my Trustpilot reviews be displayed in Google Seller Rating Extensions?

Yes. Trustpilot has a licensing agreement with Google, which means that Trustpilot reviews may appear if you qualify. It is entirely up to Google to decide what reviews are shown, so Trustpilot can’t influence or guarantee, if, when, or how your reviews will be displayed.

Which country domains are currently covered by Google Seller Rating Extensions?

Google Seller Ratings are an automated extension on Google Search Network campaigns and are available in all countries.

How can a business stop their seller ratings from appearing?

You can opt-out/opt-in from Automated Extensions directly within Google Ads. Read more about how to do this here.

What if seller ratings aren't showing up?

You should contact Google directly. We monitor the feed that we send to Google on a daily basis, so there shouldn’t be any problems on our end.

Can Google Seller Ratings also be displayed for subdomains, if the Trustpilot profile is on a primary domain?

Yes, this is possible. However, setup requirements are different for each business. You can contact our Support Team for help.