Company activity - See how every business uses Trustpilot

Trustpilot is committed to transparency. Read the Transparency Report 2024.

Get a clearer picture of how every business has used Trustpilot over the past 12 months on the Company activity page.

With our trust promise in mind, we highlight how businesses get reviews, reply to reviews, and flag reviews. You can access the Company activity page directly from a Trustpilot business profile—just click How this company uses Trustpilot to open it.

How this company uses Trustpilot example profile page.png

What info is shown on the page?

Example company activity page.png

Basics

See whether the business:

Has claimed their Trustpilot profile

Learn more about what a "Claimed" or "Unclaimed" profile means here.

Has confirmed additional company details 

After claiming their profile, businesses can choose to confirm additional company details. This promotes transparency and helps consumers make more informed decisions. We show whether a business has confirmed additional information, for example, by providing proof of identity or domain name ownership, registering their bank account, or confirming their contact details via Google Business Profile.

Pays to access extra Trustpilot features

Companies that are on a Trustpilot plan have access to more review invitations, business support, and other features.

Asks their customers for reviews

If a business has claimed their profile, we let you know if they're regularly asking their customers for reviews — whether positive or negative. Businesses must ensure their review invitation process and language are fair, neutral and unbiased.

Review sources

How the business gets its reviews, and how review star ratings differ by review source.

Merges

If there has been a profile merge, we show when and why the profiles were merged, which profiles were involved, and their previous TrustScores and number of reviews.

Star rating

The star rating distribution of new reviews.

Replies

How often and how quickly the business replies to negative reviews.

Flagging

See how a business flags reviews with Transparent Flagging:

  • The number of reviews flagged
  • The star ratings of flagged reviews
  • The percentage of invalid reports
  • What happened to the flagged reviews

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