Business Transparency - See how every business uses Trustpilot

Get a clearer picture of how every business has used Trustpilot over the past 12 months on the Business Transparency page.

With our trust promise in mind, we highlight how businesses get reviews, reply to reviews, and flag reviews. We show this information on every business profile page.

What info is shown on the Business Transparency page?

Business transparency page overview


See whether the business:

Review sources

How the business gets its reviews, and how review star ratings differ by review source.


If there has been a profile merge, we show when and why the profiles were merged, which profiles were involved, and their previous TrustScores and number of reviews.

Star ratings

The star rating distribution of new reviews.


How often and how quickly the business replies to negative reviews.


See how a business flags reviews with Transparent Flagging:

  • The number of reviews flagged
  • The star ratings of flagged reviews
  • The percentage of invalid reports
  • What happened to the flagged reviews

Where can I find the Business Transparency page?

First, find the business's profile page on Trustpilot. At the top of the page is the Business Transparency box with all the basics and replying to reviews info. Click on See a detailed overview to get to the Business Transparency page.

Business Transparency box - see a detailed overview highlighted