Your Trustpilot business profile showcases your company, helping you build trust and connect with potential customers. It provides a snapshot of who you are, how you engage with reviews, and why customers should choose your business. Optimized for both desktop and mobile, your profile makes it easier for potential customers to discover your brand and visit your website.
What’s a business profile page?
A business profile page displays all reviews and relevant company information on Trustpilot. It’s where users can read and write reviews, learn more about your brand, and access your website and contact details
Does every business have one?
If someone has written a review about your business on Trustpilot, you already have a profile page—whether you’ve claimed it or not. While unclaimed profiles still display reviews and basic business details, claiming your profile allows you to unlock valuable features to engage with reviewers, manage feedback, and use both positive and negative reviews to your advantage. Learn how to claim yours here.
What’s shown on my business profile page?
If unclaimed, your profile automatically displays all reviews about your business, as well as some of the details below. If you decide to claim the profile, you’ll be able to add even more information and customize it as you like.
Here’s a breakdown of what you can find on your profile page starting from the top:
Header image
You can add a header image to your profile page to stand out to visitors. The feature enables you to highlight your brand by displaying a banner image of your choice.
TrustScore & star rating
We show your TrustScore, which reflects reviewer satisfaction based on the service reviews you collect on Trustpilot. Your star rating is a visual representation of this score, making it easy for visitors to gauge overall feedback at a glance.
How this company uses Trustpilot
This link opens your Company activity page where we show how your business uses Trustpilot, by highlighting if your profile is or has been claimed, how you get reviews, how you reply to reviews, and more. Find additional details here.
See what reviewers are saying
This section appears when a business has more than 20 reviews.
Your business profile dynamically highlights four featured reviews in the See what reviewers are saying section. These reviews are selected based on their level of detail, including factors like recency, length, and usefulness. This ensures users get a balanced and insightful snapshot of your customer experiences at a glance.
Here’s an example of what it looks like:
Company details
This section allows you to showcase key details about your company, including categories, a company description, and highlights of your services or customer guarantees.
Showcase your business services
Highlight your brand’s services and customer service strengths to increase awareness and build trust.
Offer customers a guarantee
Reassure customers with guarantees like a money-back policy, 24-hour shipping, or hassle-free returns.
Contact info
We include a link to your website. You can also add more detailed contact information once you’ve claimed your profile. If you add a promotion banner, it’ll be displayed here.
Promote your business
Add a promotional banner to your Trustpilot profile to ensure special deals and offers are seen by visitors.
Locations
You’ll only see this information if you’ve set up your business locations.
If your business has multiple stores or branches, you can set up individual locations to display on your profile page. Anyone who visits your main business profile page can choose to leave a review for your business as a whole, or click on a specific branch to leave a location review.
People also looked at
This section shows the top eight other businesses that users also viewed. User browsing behavior is the only factor that determines which businesses are displayed.
Hide or show similar companies
Control the visibility of competitor profiles on your discovery bar by choosing whether to display or hide similar businesses.
All reviews
We show reviews that customers have written about your business, which can be filtered by language and rating, or filtered by detail or recency. You can also apply dynamic filters - these filters are automatically generated by detecting the most popular nouns or themes mentioned in your reviews within the last 12 months. Learn about how reviews are sorted here and how users can filter them here.
Facebook Page plugin
Add a direct link to your business’s Facebook page, making it easy for reviewers to stay connected and engaged on social media.