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It’s possible to collect reviews in-store if you get permission from our Content Integrity Team.
Asking customers to review your business while they’re visiting a physical store or branch can be a good way to clock up reviews. But we’ll need to approve your set-up before you get started.
Ask for reviews in a fair, neutral, and unbiased way
- Everyone should be given the chance to write a review, not just happy customers.
- Don’t try to persuade people to write a positive review.
Note: From 1 August 2020, businesses will not be allowed to offer consumers incentives of any kind for reviews of any kind. Incentives include, but are not limited to promotional discounts, monetary rewards, loyalty points, gifts, coupons, etc.
Don’t collect reviews on company devices
Our software for detecting fabricated reviews will detect and remove reviews that originate from the same IP address. That’s why you can’t ask customers to use your company’s electronic devices (for example, a tablet or computer) to review your company. Reviewers need to use their own device.
Apply for permission
We can grant permission for your company to collect reviews on its own premises if you email us and:
- Tell us how the review collection will take place.
- Tell us the company’s locations and IP addresses.
- Guarantee that the company will respect Trustpilot’s Guidelines for Businesses, including the section “Asking for reviews”.
Note that we reserve the right to reject requests or withdraw permission at any time.