Collect reviews on company premises

This feature is included in the Free plan

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It’s possible to collect reviews in-store if you get permission from our Content Integrity Team.

Asking customers to review your business while they’re visiting a physical store or branch can be a good way to clock up reviews. But we’ll need to approve your set-up before you get started.

Some rules:

Ask for reviews in a fair, neutral, and unbiased way

As per our Guidelines for Businesses, we ask that you always follow our best practices for review invitations, including:

  • Everyone should be given the chance to write a review, not just happy customers.
  • Don’t try to persuade people to write a positive review.
  • Don't offer consumers an incentive of any kind. This includes promotional discounts, monetary rewards, loyalty points, gifts, coupons, etc.

Don’t collect reviews on company devices

Our software for detecting fabricated reviews will detect and remove reviews that originate from the same IP address. That’s why you can’t ask customers to use your company’s electronic devices (for example, a tablet or computer) to review your company. Reviewers need to use their own device.

Apply for permission

We can grant permission for your company to collect reviews on its own premises if you contact us and:

  • Tell us how the review collection will take place.
  • Tell us the company’s locations and IP addresses.
  • Guarantee that the company will respect Trustpilot’s Guidelines for Businesses, including the section “Asking for reviews”.

Note that we reserve the right to reject requests or withdraw permission at any time.

Let everyone know you’re asking for reviews

If you get permission to collect reviews on-site, you need to make sure your company profile page says you’re ‘Asking for reviews’. You can change the status manually by following these instructions.