Trustpilot Analytics: Review Insights - Overview

This feature is part of the Insights add-on module.

This feature is included in the Plus, Premium, Advanced, and Enterprise plans.

Review Insights uses machine learning technology to detect topics, trends, and sentiments within your business’s reviews. Use the dashboards to deep dive into your insights data, analyze reviews, and identify trends.

To find the Overview page, go to Analytics > Review insights > Overview.

The page provides a comprehensive look at how your reviews are performing in the different areas that Review Insights tracks, such as: topics, locations and competitors. 

You can use the overview to get a quick glance at your insights, or take a closer look by exploring each of the areas individually:

Trustpilot Analytics: Review Insights - Topics

Trustpilot Analytics: Review Insights - Locations

Trustpilot Analytics: Review Insights - Competitors

 

We also offer several options for downloading, sharing and generating reports of Review Insight data.

Download insight data

You can download the data presented in the Topics and Locations charts shown on the Overview page.

  1. Go to your Review Insights Overview.
  2. Decide if you want to download data for Topics or Locations, then click the 3 dots at the top right in the corresponding chart.
  3. Under Download, choose whether you'd like to download your data in Image (PNG) or Data (CSV) form.

Downloaded data will reflect any filters applied.

Share insight data

You can also share insight data via email with other users on your Trustpilot Business account.

  1. Go to your Review Insights Overview.
  2. Decide if you want to share data for Topics or Locations, then click the 3 dots at the top right in the corresponding chart.
  3. Under Share, click Email.
  4. Choose a theme, then select up to 5 recipients.
  5. Click Send.

Shared data will reflect any filters applied.

Generate automated monthly reports

The Review Insights monthly report is sent via email to admin users of your account. Enable the report to receive selected statistics and insights from your last month's reviews.

In order to generate a monthly report, your business needs to have received at least 100 reviews in the month covered by the report.

  1. In Trustpilot Business, go to Settings > Personal settings > Email notifications.
  2. Check the box next to Yes, I’d like to receive Review Insights digests, then click Save changes to confirm.

If you want to disable them:

  1. In Trustpilot Business, go to Settings > Personal settings > Email notifications.
  2. Uncheck the box next to Yes, I’d like to receive Review Insights digests, then click Save changes to confirm.

You can also use the unsubscribe link within the monthly report email to disable.

Create a custom report

You can also create your own custom report.

  1. In Trustpilot Business, go to Analytics > Review insights > Topics.
  2. Click Export in the upper right. Select Email report.
  3. Choose the month and year you want to export from. Click Next.
  4. Choose the topics you want to include in the export. Click Next.
  5. Choose who you want to send the report to. Click Send report.

It may take up to 30 minutes to receive the report.

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