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​Placeholders and dynamic content in the invitation template

You can edit the optimized template and use Trustpilot's convenient placeholders in your messages to easily send personalized emails to all your customers.

What is a placeholder?

A placeholder is a short piece of text contained within square brackets that tells Trustpilot to insert a specific piece of information in the template. Easily address all your customers by name by simply writing Dear [Name] in your invitation templates.

To send invitations in Trustpilot, enter your customers' data, for example, name, email address, and order reference. In the template, your data replaces the placeholder text, and lets you send personalized emails to all of your customers.

Note: If you create your template by customizing Trustpilot's optimized template as your starting point, all placeholders are already configured and ready to go. You need to be aware of what they are, where they go, and what they do so your email displays correctly after you customize it.

Which placeholders can I use in the main body of my email?

[Name]

Displays the customer's name. If there isn't a name in the system, the placeholder displays customer.

[DomainName]

Displays your domain name on Trustpilot. Your domain name is what comes after https://www.trustpilot.com/review/ in the address bar of your public profile.

[Order]

Displays the reference number, or Order ID.

[Stars]

Displays a block graphic element that contains the Trustpilot star rating. It shows the Trustpilot stars in descending order, with check boxes next to them so your customers easily can pre-select their rating directly from the invitation.

What are the other placeholders for?

[Link]

Populates the URL of the mandatory review link. Recipients click this link to leave their review.

You should only use this if you define the link properties in the text editor, in the URL value field, and not in the main body of the message.

[UnsubscribeLink]

Populates the URL of the mandatory unsubscribe link.

You should only use this if you define the link properties within the text editor, in the URL value field, and not in the main body of the message.

If you still need help

If you're still not sure about how placeholders work, or if you need a little more help with customizing your template, you can always get in touch with one of our friendly Support Team.

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