Tips and best practices for businesses

Build trust to find new customers and keep existing customers coming back for more.

Get started now

Take a look at our tips and best practices to make sure you’re using the Trustpilot platform correctly and staying within our guidelines.

Guidelines for Businesses

We've got a specific set of rules that apply to companies using Trustpilot — our Guidelines for Businesses (UK version, US version).

The best way to make sure you understand what's allowed and not allowed when using the Trustpilot platform is to read the guidelines. The key points are fairly straightforward, but we've also summarized them in a quick guide.

Our Legal site has lots of other important guidelines and policies, like our Terms & Conditions and Privacy Policy.

Tips and best practices

We've put together a few pointers to help make sure you’re complying with our guidelines and getting the best experience out of Trustpilot: