Take a look at our tips and best practices to make sure you’re using the Trustpilot platform correctly and staying within our guidelines.
We have a specific set of rules that apply to companies who use the Trustpilot platform, called our Company Guidelines. In contrast, reviewers and consumers using our platform are governed by our User Guidelines.
Our Company Guidelines
The best way to make sure you understand what's allowed and not allowed when using the Trustpilot platform is to read our Company Guidelines. The key points are fairly straightforward, but to make it simple, we've summarized them in our Quick Guide to the Company Guidelines.
For more information, check out:
- Trustpilot's Company Guidelines (US version) (UK version)
- Trustpilot's User Guidelines (US version) (UK version)
Tips and best practices for businesses
We've put together a few pointers to help make sure you’re complying with our guidelines and getting the best experience out of Trustpilot:
- If you're sending out invitations to your customers to review you on Trustpilot, read the 5 best practices for creating review invitations
- If you're looking to respond to reviews written about your business, see our tips for responding to all reviews, and our article dedicated to handling the critical 1 and 2-star reviews
- If you're reporting reviews, read our 6 best practices for reporting reviews. You can also find out which reasons companies can report reviews for - these correspond to our User Guidelines
- See what to do if you disagree with a reviewer's account of the facts in our article on factual disputes here.
Find more helpful information in our Support Center.
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