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Send invitations for verified reviews

Now that you’ve claimed your Trustpilot profile and you know what we're all about, you're ready to get started inviting your past and present customers to review your business.

There are two ways to do this, manually and automatically.

But first…

What’s a verified review and why is it important?

A verified review is a review that Google recognizes as having come from a customer or reviewer with a genuine buying or service experience. It’s important because in order to qualify for Google-related benefits such as Google Seller Ratings, you need to have 150 verified reviews within the last 12 months.

Manual invitations

If you’re fairly new to Trustpilot and don’t have that many reviews yet, manually inviting your past customers is one of the best ways to give your profile the boost it needs to get off to a flying start.

When you send a manual review invitation from within your Business Account, your customers will receive our optimized invitation template, which our testing has shown to be the most effective in persuading people to leave a review. Trust us - we’ve tried countless different templates with different writing styles, wording and format - we chose this one because it really works.

There are three main ways to send manual invitations:

Upload a data file

Copy and paste data from a document

Enter the data manually

Once you’ve got those reviews rolling in, it’s time to start looking at how to make the invitation process even simpler.

Automated invitations

It’s all very well and good having a few good reviews on your Trustpilot profile, but potential customers are looking for fresh, relevant reviews. The more recent reviews your company has, the more legitimate (and trustworthy) you seem.

The best way to ensure that you have a regular influx of new reviews to your page is to set up automatic invitations with our Automatic Feedback Service (AFS).

Note: If you use an e-commerce system supported by one of our integrations, you'll be able to automate your invitations that way. More on that in our article about Trustpilot's e-commerce integrations.

Implementing AFS is easy, and will ensure that you don’t have to keep remembering to update, upload and invite a new batch of customers each month. 

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