Use Trustpilot for free

This feature is included in the Free plan

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Enjoy free access to Trustpilot and build trust in your brand. With our Free plan, you have access to a selection of our great features! Here’s a closer look at what Trustpilot Free can offer you.

Welcome to Trustpilot! We're so happy that you're here.

We host genuine reviews about businesses from all over the world. Trust is one of our guiding principles, and we want our platform to help build a community of trust and transparency that can help improve experiences everywhere.

Once you claim your business profile, start participating in the conversation with your customers. You’ll get real insights from real people that allow you to engage with your audience and make your business better.

You don’t need to commit to a plan to get started - here’s an overview of what you can do on our free plan:

Collect reviews and strengthen your online reputation

Knowing your strong points and recognizing areas for improvement is essential to a growing business. Collecting reviews is the best way to get this valuable information from your customers. We offer 100 invitations per month to send to your customers. You’ll have access to our optimized invitation templates, and you can use our ecommerce integrations, Automatic Feedback Service or manually create invitations to ask your customers to review you on Trustpilot.

Drive Traffic through Google

Trustpilot can help your business get noticed on Google. Your website can qualify for Google Seller Ratings, which add stars to your Google Ads campaigns, and can improve the number of clicks you get on your ads.

Take control of your Trustpilot profile

Personalize your business profile page in order to promote your customer service and your brand.

Your Trustpilot Business dashboard is where you can manage your customer reviews: you can respond publicly to your customer feedback and flag the reviews you believe violate Trustpilot’s guidelines. You'll also be able to set up notifications that inform you when a new review is written, so you can always be on top of your reviews.

Increase conversions with TrustBoxes

TrustBoxes are widgets that you embed on your website. They show your most recent reviews, your TrustScore, and your star ratings. TrustBoxes highlight your reputation and can boost on-site conversions.

On our free plan, you have access to two TrustBoxes:

    • Micro Review Count, which displays the number of reviews that you've received on Trustpilot.
    • Review Collector, which encourages customers to leave organic reviews on Trustpilot.

Self-service support

No matter what plan you’re on, you’ll always have full access to our Support Center. We have detailed guides, videos, and tutorials that walk you through our features and help you find the answers to your questions.

To get started with Trustpilot, check out the articles in our Getting Started section.

You can also visit our plans and pricing page for an overview of our feature list.

Up next: Free plan onboarding guide