​Quick guide to Trustpilot's Company Guidelines

To help businesses get a quick overview of Trustpilot's rules, we've summarized the key parts of our Company Guidelines here:

Collecting and replying to reviews

  • Customers are entitled to review your company if they've bought or ordered something from you, or can show they've used your services.
  • If you invite customers to leave reviews, those invitations need to be neutral. That means inviting all customers to review you equally and identically, or inviting in an unbiased way — such as inviting every third customer. Also, the invitations need to be written in a way that doesn't try to influence customers to write positive reviews.
  • You're encouraged to reply to reviews, but your responses must be lawful and polite. For example, it's not ok to use offensive language, or discriminate against or threaten people.

Trustpilot tools

What's not allowed

  • We can remove reviews in specific circumstances and where they violate our User Guidelines — such as if they're fake or written by your employees.
  • You can't use your own equipment to collect reviews from your customers. If you want to collect reviews on your company's premises, contact compliance@trustpilot.com before you start collecting them.
  • We don't tolerate abuse, blackmail or threats against reviewers or against Trustpilot. Where appropriate, we can block access to Trustpilot and notify the authorities.

Note that this is only a summary. See our Company Guidelines in full here: US version, UK version.

For reviewers and non-business users of our platform, see our User Guidelines (US version, UK version). We've also made a quick guide for users here.