Trustpilot offers a variety of ways to invite your customers to leave reviews. This article breaks down the supported invitation methods to help you choose the right approach to build trust by collecting customer feedback.
Maintaining the integrity of reviews starts with inviting customers in a fair and transparent way. That’s why Trustpilot offers a variety of invitation methods specifically designed to support unbiased review collection. By using these methods, businesses can minimize the risk of fake or misleading reviews, ensuring a trustworthy review process. Transparency and fairness not only build consumer trust but also strengthen your online reputation and foster lasting customer loyalty.
Why use supported invitation methods?
Our supported invitation methods help your business build trust, grow and improve. Here’s how:
Build trust
Reviews collected through supported methods are clearly labeled as Invited or Verified, so consumers can easily see that the feedback comes from a real customer. This transparency builds consumer trust by helping your business reviews stand out as reliable and credible.
Grow
Collecting reviews with our supported methods can help you grow your business because they contribute to Google’s store ratings. By improving your reputation, you increase your chances of attracting new customers, driving sales, and growing your business in today’s competitive online marketplace.
Improve
The benefits of building trust extend beyond just consumer confidence. Reviews collected through supported methods provide valuable insights via our analytics to help you make data-driven decisions to improve your business.
Supported vs. unsupported invitation methods
Check out the table below for a quick overview of the review collection methods that are supported and not supported.
| Review collection method: | Is it a supported invitation method? | Review label on Trustpilot.com |
| Automatic Feedback Service (AFS) | Yes | Verified |
| Payment & CRM integrations | Yes | Verified |
| Ecommerce integrations | Yes | Verified |
| API Invitations | Yes | Verified |
| API Invitation Links | Yes | Invited |
| Business Generated Links | Yes | Invited |
| Manual file upload invitations | Yes, for the first 90 days | Invited |
| Basic Link invitations | No | - |
| Unique Links | No | - |
What invitation methods are supported?
We provide a variety of supported invitation methods that help businesses collect reviews in a fair and transparent way. These methods ensure the integrity of the review process while making it easy for you to engage with your customers. Supported methods include:
- Automatic Feedback Service (AFS)
- Trustpilot payment & CRM integrations
- Trustpilot ecommerce integrations
- API invitations
- Invitation Link API
- Business Generated Links
- Manual file upload invitations
By using these methods, you can confidently collect customer feedback and build trust with consumers.
What invitation methods are not supported?
To ensure the integrity of the review collection process, Trustpilot has discontinued support for several invitation methods, including basic link invitations and Unique Links. These methods can sometimes lead to biased or unfair review practices, such as selectively inviting only satisfied customers or incentivizing certain types of feedback. As a result, using unsupported methods may trigger consumer warnings on your Trustpilot profile.
We encourage businesses to use our supported automated invitation methods to maintain an unbiased review collection process.