Let's look at the different ways you can review a business on Trustpilot, and how we label those reviews.
Trustpilot is an open review platform, so people can write organic reviews without a business asking them to. These are written without using our supported invitation methods.
Reviews by invitation
You might have got an email from a business asking you to review them on Trustpilot. All businesses, regardless of whether they use our free or paid services, can send review invitations to their customers.
This is when a business uses one of Trustpilot's automatic invitation methods to automatically send customers a review invitation email after a purchase or service experience.
Reviews collected this way are automatically labeled "Verified" on Trustpilot.
Note: If an organic review is flagged to us as fake, but the reviewer sends us documentation to show they've had a genuine experience, we'll label the review 'Verified'. Read more.
Reviews collected this way are automatically labeled "Invited" on Trustpilot.
Sometimes businesses share a link on their website that leads to their public profile on Trustpilot. If you click on such a link and write a review, it will be automatically labeled "Redirected" on Trustpilot.