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Browse the Trustpilot Support Center to find info on Google Seller Ratings, Rich Snippets, TrustBoxes, Product reviews, plus how-to guides for editing your reviews and account settings

​How are reviews collected?

Customer reviews on Trustpilot are collected in three different ways:

1. Organic reviews

Reviews that are not solicited are "organic" reviews. This means that after having a buying experience, a customer logs onto Trustpilot and writes a review on their own initiative - without a specific invitation from the business or company they’ve had dealings with.

2. Company invites customers independently

Businesses can use their own resources to send invitations to customers inviting them to review their experience on Trustpilot.

3. Company invites customers using Trustpilot's services

Companies that subscribe to Trustpilot's paid services can invite their customers to review them using our invitation services, such as our Automatic Feedback Service. This can make the process faster and easier to manage for businesses.



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