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​What's the purpose of Trustpilot?

From its humble beginnings in 2007, Trustpilot has grown to be a global company with offices in Denmark, the US, the UK, Australia, Germany and Lithuania.

However, despite making huge strides in both our international reach and the quality of our services, the main reason behind creating Trustpilot has remained the same: We want to help people.

We asked Trustpilot's founder and CEO, Peter Mühlmann, about starting Trustpilot. He had this to say:

Why did you start Trustpilot?

"I started Trustpilot so that when people like my friends or people such as my mom are buying a trip to France or they buy a new kitchen online - I want them to get a great experience every time they buy something. I want it to be easy for them to know that it’s a good company they’re buying from.

And I’m also very motivated by helping the companies out there get to know their customers better and win because they go the extra mile to deliver that great experience every time."

Why do you believe in Trustpilot?

"At Trustpilot, I really believe in us helping consumers. Every month we have 10 million consumers checking out companies on our website and also leaving their own opinion. And it motivates me to think about how hopefully we can help them get great purchasing experiences.

Then it also really motivates me to think about this feedback loop we’re creating where we’re making it rewarding for businesses to invest in customer service because we’re making that investment transparent and we’re making those businesses gain more business by doing good. I think that’s incredibly rewarding."

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