​What's the purpose of Trustpilot?

Trustpilot is committed to transparency. Read the Transparency Report 2024.

Trustpilot is an online review community that connects businesses and consumers through genuine feedback from customers about their buying and service experiences.

Since we started Trustpilot in 2007, our purpose has always been to help people. As a free and open review platform, we work to build trust between consumers and businesses.

We want to help businesses collect reviews to engage with their customers, fix problems, and achieve success by improving their services. We also want to help consumers learn about businesses so that they can make informed decisions when buying products and services. These things are only possible with customer feedback.

Open and free for everyone

Trustpilot hosts reviews as user-generated content in our online community that's open and accessible to all. Anyone can leave a review for a product or service. Everyone has a voice. As a platform, we work to ensure that all reviews are free of censorship and manipulation, so you know that you’re reading a real review written by a real customer.

Experience sharing

We believe that customers should be able to share their experiences freely because it improves transparency, helps build relationships, and strengthens trust. Because when businesses work with consumer feedback, whether positive or negative, they show their customers that they care and earn their loyalty.

The next time you want to purchase a product or service, Trustpilot will help you navigate through the online marketplace and find a business that you can trust. Use the power of Trustpilot to make purchasing decisions with confidence.

Building trust

We asked our founder and former CEO, Peter Holten Mühlmann, about starting Trustpilot. He explained that greater transparency from reviews can help everyone succeed:

“I started Trustpilot so that when people like my friends or people such as my mom are buying a trip to France or they buy a new kitchen online - I want them to get a great experience every time they buy something. I want it to be easy for them to know that it’s a good company they’re buying from.

And I’m also very motivated by helping the companies out there get to know their customers better and win because they go the extra mile to deliver that great experience every time.”


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