What do 'Asking for reviews', 'Claimed' and 'Unclaimed' mean?

Want to know more about how a business is using Trustpilot? Head to their profile page to see whether it's been claimed and if they're actively asking customers to write reviews.

Did you know that it's consumers who decide which businesses are reviewed on Trustpilot? Yep — if you search for a business name or domain on Trustpilot and it isn't listed yet, you can add it. This will create a company profile page where consumers can start posting reviews!

Every business can claim their profile for free and engage with reviewers. We think it's important to show how each business uses our platform, like whether they've claimed their profile and are asking customers to review them.

Psst! You can find out even more about how a business has been using Trustpilot by checking out the Business Transparency box on their profile.

Unclaimed

Most of the time, “Unclaimed” means the business has never claimed their profile on Trustpilot and might not know it exists. We also have no records of them asking their customers to review them.

In some cases, “Unclaimed” means the business previously claimed their profile, but has since unclaimed it, and we have no recent records of them asking their customers for reviews.

On mobile, the "Unclaimed” label is shown at the top of the profile:

unclaimed-test.PNG

On desktop, this information is in the Business Transparency box:

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or

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Claimed

This means the business has claimed their profile on Trustpilot and can access features like inviting customers to write reviews, replying to reviews, and being notified whenever someone writes a review.

On mobile, the “Claimed” label is shown at the top of the profile:

claimed-test.PNG

On desktop, this information is in the Business Transparency box:

claimed-desktop-ENG.PNG

Asking for reviews

If a business has claimed their profile, we let you know if they're regularly asking their customers for reviews — whether positive or negative. Businesses must ensure their review invitation process and language are fair, neutral and unbiased.

On mobile, the “Asking for reviews” label is shown at the top of the profile:

asking-for-reviews-test.PNG

On desktop, this information is in the Business Transparency box:

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How businesses get the ‘Asking for reviews’ label

It happens automatically when the business meets one of the following criteria:

  • They've sent at least 50 invitations in the past 365 days using Trustpilot's invitation methods.
  • They've sent invitations using their own systems and received at least one review in the past 30 days.

Asking for reviews can lead to a higher star rating & TrustScore

On Trustpilot, reviews can originate organically (when a consumer leaves a review on their own initiative) or by invitation (when the business uses their own systems or Trustpilot's invitation services to ask customers for reviews).

When businesses claim their profile and actively invite their customers to write reviews, they engage people who otherwise may not have taken the time to provide feedback. Overall, businesses that actively collect feedback are often reviewed by a larger and more representative group of customers. For businesses that have a high level of customer service, this often results in more positive reviews, and a higher star rating and TrustScore.