Want to know more about how a business is using Trustpilot? Head to their profile page to see whether it's been claimed.

Did you know that it's consumers who decide which businesses are reviewed on Trustpilot? Yep — if you search for a business name or domain on Trustpilot and it isn't listed yet, you can add it. This will create a business profile page where people can start posting reviews!

Every business can claim their profile for free and engage with reviewers. We think it's important to show how each business uses our platform, like whether they've claimed their profile.

Psst! You can find out even more about how a business has been using Trustpilot by checking out the Company activity section of their profile.

Unclaimed profile

Most of the time, “Unclaimed profile” means the business has never claimed their profile on Trustpilot and might not know it exists. We also have no records of them asking their customers to review them.

In some cases, this label means the business previously claimed their profile, but has since unclaimed it, and we have no recent records of them asking their customers for reviews.

The "Unclaimed profile” label is shown above the company name:

Claimed profile

This means the business has claimed their profile on Trustpilot and can access features like inviting customers to write reviews, replying to reviews, and being notified whenever someone writes a review.

The “Claimed profile” label is shown above the company name: