What do 'Asking for reviews', 'Claimed' and 'Unclaimed' mean?

We want to be transparent, which is why we display information about companies on Trustpilot that we feel is relevant for people reading reviews.

On each company profile, you'll see one of three status labels:

  • Asking for reviews: The company has claimed its profile on Trustpilot and regularly asks its customers for reviews.
  • Claimed: The company has claimed its profile on Trustpilot and has access to its Business Account, but we don't have information that the company is actively asking for reviews.
  • Unclaimed: The company hasn't claimed its profile on Trustpilot and we don't have information that the company is actively asking for reviews.

How companies get the 'Asking for reviews' status label

A company's status label will change automatically when it meets either of the following criteria:

  • The company has sent at least 50 invitations in the past 365 days using Trustpilot's invitation services.
  • The company has sent invitations using its own systems and received at least one review in the past 30 days.

Companies can also change their status label manually as soon as they start asking for reviews.

Asking for reviews can lead to a higher star rating & TrustScore

On Trustpilot, reviews can originate organically (when a consumer leaves a review on their own initiative) or by invitation (when the company uses its own systems or Trustpilot's invitation services to ask its customers for reviews).

When companies claim their profile and actively invite their customers to write reviews, they engage people who otherwise may not have bothered to provide feedback. We often see that inviting people entices many satisfied customers to express their opinions when they otherwise wouldn’t have done so.

Overall, companies that actively collect feedback are often reviewed by a larger and more representative group of customers. For companies that have a high level of customer service, this often results in more positive reviews, and a higher star rating and TrustScore.

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