5 ways to collect reviews for free

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Want to get more feedback by collecting reviews? For free? Here are 5 ways to invite your customers to leave reviews so that you can gather even more valuable feedback.

1. Ask your customers to review you

When you speak with your customers on the phone or chat with them online, let them know you’d like them to leave a review on Trustpilot. You’ve probably been asked to leave a review when you visited a restaurant or a tourist destination. They ask you because it works.

2. Send an email invitation to customers after they've made a purchase

In our experience, there’s often a large pool of customers who don’t think about leaving reviews. Sometimes all it takes to activate these customers is a polite request. Invitations make it easy for people to leave a review, and remind them that their opinions matter.

Review invitation emails that are short, and keep things simple and on-topic are usually the most successful in getting customers to provide feedback about their experiences.

Optimized email invitation template

We've got an optimized email invitation template in our Free Plan to help get you started!

Preview the template in your Trustpilot Business account by heading to Get reviews > Invitation settings > Email settings.

Note: This template can't be customized with our Free Plan. Upgrade your Trustpilot account to personalize your email invitations and access more features.

3. Embed a link in your current emails

Think it’s too much trouble to email everyone? Make it easy for yourself. Insert a link to your evaluation page on Trustpilot in all your emails, and politely invite people to leave a review.

4. Put a link on your website

You can embed a link on your website that sends customers directly to your company’s profile page on Trustpilot - where they can leave a review.

5. Include a postcard in your packages and encourage customers to leave a review

Consider making the most of the range of customizable stationery available nowadays. It’s easy to put together a catchy and attractive postcard inviting customers to leave a review. Postcards could be added to all the packages you send out, showing people how to go to Trustpilot and review your company in just a few easy steps. Take inspiration from a simple example here:

Best practices

Please remember to stay within our Guidelines for Businesses (US, UK) by keeping your invitation processes and language fair, neutral and unbiased.

Businesses are no longer allowed to offer consumers an incentive of any kind. Incentives include, but are not limited to, promotional discounts, monetary rewards, loyalty points, gifts, coupons, etc.

See our best practices for creating great review invitations.