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How-to Guide: Import and integrate non-Trustpilot product reviews Follow

Has your company collected product reviews from a service other than Trustpilot? Now you have the option to import these product reviews to Trustpilot.

It’s easy to import your non-Trustpilot product reviews - all you have to do is provide us with a Comma Separated Values (CSV) file in the following format, fields separated by semicolons;

  • Consumer name
  • Product name
  • SKU
  • Review content
  • Star rating (1 to 5 with no decimals)
  • Created DateTime (Note: This field is optional and should be formatted according to ISO 8601, e.g.: 2015-11-21T01:51:17+00)

Send the file to your Account Manager and we will handle the import as soon as we receive the Comma Separated Values (CSV) file. Please ensure that the file has the correct format with information in this order: consumer name; product name; SKU; comment; star rating; and created DateTime. We’ll let you know once the import is successful, and then we’ll need a few days for verification and processing. Once completed, you can integrate all your imported non-Trustpilot product reviews on your website.

After the import

All your product reviews will be collected in two separate API calls, one containing your imported non-Trustpilot product reviews, and the other containing your Trustpilot product reviews.

How to easily integrate both Trustpilot and non-Trustpilot product reviews

The Product Reviews MultiSource TrustBox is the easiest way to import and showcase all your Trustpilot and non-Trustpilot product reviews together for a given product. This TrustBox is also available in an SEO version, the Product Reviews MultiSource SEO, so you can gain SEO benefits from all your product reviews.

SEO benefits

Depending on your integration, the imported non-Trustpilot product reviews can have SEO benefits, if integrated correctly with schema.org rich snippets. Please note that duplicate content has a negative SEO effect, so we recommend only showing individual reviews in one place. Learn more about product reviews and SEO.

Star ratings

  • Organic search: If the implementation is performed correctly, there will be star ratings for your existing products in organic search. Read more here.
  • Paid search/Google AdWords: Companies can use Google AdWords to promote certain search results. Products with star ratings (in organic search) will be displayed in Google AdWords.
  • Google Shopping and PLAs: Trustpilot will not feed your imported (non-Trustpilot) product reviews to Google. Your company has the option to do it, or you can reach out to your previous product reviews vendor for support. A previous vendor is obliged to continue feeding your reviews to Google for 12 months after your contract with them has ended.

Integration guide

This is a guide for developers on how to integrate imported non-Trustpilot product reviews on your webpage.
  • You can import as many product reviews as you want, but it’s a one-time operation.
  • The imported product reviews will only be displayed on your website.
A reminder: the legal terms agreed to when signing up with Trustpilot state that you are only allowed to import product reviews that you have the right to use.

These are the methods that will allow you to integrate your non-Trustpilot and Trustpilot product reviews:

How to get a summary of your Trustpilot product reviews

Begin by displaying the overall star rating of all your Trustpilot product reviews for a given product. The product reviews summary API contains information about star averages, distribution, and count.

The API documentation for this section can be found here.

How to get your Trustpilot product reviews

Now you can display the product reviews you’ve collected through Trustpilot. Your customers will be able to see the review content, date of creation, individual star rating, ID, and display name of the customer who wrote each product review.

The API documentation for this section can be found here.

How to get a summary of imported non-Trustpilot product reviews

You can get a summary of your imported non-Trustpilot product reviews using this API, either for a single SKU or multiple SKUs. You can use this information to display the overall star rating for a given product. The summary contains information about star averages, distribution, and count.

How to get imported non-Trustpilot product reviews

You can get your imported non-Trustpilot product reviews through this API, either by business unit ID or SKU(s). The data pulled from the API contains an array of individual product reviews, including the following details: name of the reviewer, date created, star rating, and review text.

You can access the Get product reviews API documentation here

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