Market Trends gives you a detailed look at the data behind your Market Insights, helping you track how your business’s key metrics compare to others over time. This feature enables you to see shifts in your performance relative to the market, helping you spot growth opportunities, and better understand where your business stands in your industry.

Market trends help you track key metrics, like your TrustScore and profile visibility, in relation to your market peers over the past six months. It reveals how your TrustScore aligns with or surpasses market averages, and tracks changes in your profile visibility compared to similar businesses. Additionally, it highlights how often your peers respond to negative reviews, offering a clear picture of customer engagement across your market.

To find your Market trends page, go to Analytics > Market > Market trends.

See how your market has performed over time

Select different metrics from the dropdown menu on the top left of the chart to generate different line charts for TrustScore, Average review rating, Total reviews, Organic reviews, Profile search impressions, Profile views, and Negative review response rate (%). The line chart shows your data compared to the upper and lower quartile performance of your market peer group over a six month period.

Hover your cursor over a point on the chart to find out more information about a specific point in time.

Download your data

To download the data in the table, click the three dots in the upper-right corner of the chart, then select Data (CSV) from the drop-down menu.

If you have questions about your Market trends page, check out our Market - FAQ article for more information.