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For which reasons can companies report reviews?

If a review violates Trustpilot's User Guidelines, the reviewed company can report it from their business account. Companies are asked to explain what the problem is, and where relevant, provide details. They'll also be able to create a public version of their report that will be visible on Trustpilot.

We ask companies to use the reporting function in their business account so that we get all the information we need to handle their request as efficiently as possible. Companies can select one or more reasons for reporting a review based on our User Guidelines (US version, UK version).

Reasons for reporting a review

There's a problem with part(s) of the review

  • The review contains offensive language that is accusatory, defamatory, violent, coarse, sexist or racist
  • The review contains personal information that could be used to track, identify, contact or impersonate someone (e.g. name, address, phone number, email, or credit card details)
  • The review includes promotional references that are not related to the reviewer's buying or service experience 
  • The review violates someone else's intellectual property, privacy/confidentiality, or personality rights

The whole review is problematic

  • The review is only about a tax or a fine
  • The review is marketing or spam
  • The review only describes the product and doesn't mention the buying or service experience
  • The review is on the wrong company profile
  • This review was not written within 12 months from the date of the reviewer's buying or service experience
  • The content is solely ethical, political or value-laden opinion, and doesn't mention a buying or service experience

The reviewer isn't allowed to post the review

  • The reviewer is a competitor
  • The reviewer has created multiple profiles to review the same company multiple times
  • This reviewer has not had a genuine buying or service experience

Handy hints about the process

The reasons for reporting reviews correspond to Trustpilot's User Guidelines (US version, UK version), so it's helpful to have them on hand when reporting. See also our infographic here.

  • Each review can be reported once, unless it's updated and new content is added by the reviewer. That means companies should clearly explain how the review violates our rules. Our Compliance Team will then investigate whether the review should be restored, edited by the reviewer, or removed.
  • Some reporting options aren't available in specific circumstances. For example, if a company invites a customer to write a review following a purchase, it doesn't make sense to be able to report for the reason: "This reviewer has not had a genuine buying or service experience".
  • There'll be a public reporting reason. The company will be asked to write a public version of their reason for reporting. This will be visible to everyone on Trustpilot.
  • The process takes time. If we have to contact the reviewer to request changes or documentation, we usually give them up to 7 days to reply. This means that the reporting process can take time.

Tips on our rules

  • Reviews can be about service experiences. Making a purchase justifies writing a review, but placing an order or using a company's services can also be enough. Read more here.
  • Offensive language. Not everyone shares the same view of what "offensive language" is, but we apply our guidelines consistently across our community.
  • Promotional references that promote something other than the reviewed business in a way that’s irrelevant or inappropriate to the sharing of an experience can be reported. This guideline lets us remove marketing or spam while still allowing reviewers to write about their genuine experiences naturally. 

Misuse of the reporting function

The reporting function is an important feature in our review community. To ensure that we maintain trust and transparency in our platform, we don't allow companies to misuse it. Read more here.

Get help

Don't know which reporting option to choose? Need more info about reporting reviews from your business account? Contact our Support Team. For more information about a specific reported review, email compliance@trustpilot.com.

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